{"id":175,"date":"2008-02-08T14:49:58","date_gmt":"2008-02-08T14:49:58","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=175"},"modified":"2014-12-02T04:47:16","modified_gmt":"2014-12-02T04:47:16","slug":"pursuit-of-excellence","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/pursuit-of-excellence\/","title":{"rendered":"In Pursuit of Excellence"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-255 size-medium\" title=\"Excellence\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2008\/02\/excellence-300x183.jpg\" alt=\"\" width=\"300\" height=\"183\" srcset=\"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2008\/02\/excellence-300x183.jpg 300w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2008\/02\/excellence.jpg 620w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>One of the most overlooked aspects to attracting your ideal clients is to provide outstanding customer service. There is a strong connection between serving your existing customers and receiving referrals. People will refer you only if they believe you will do an excellent job of serving their friends, associates or clients. If there is any doubt, they will not refer you.<\/p>\n<p>Excellence is not easy. Providing excellent customer service means you need to have systems and processes in place to ensure that you deliver a superior customer experience on a consistent basis. In a prior life, I designed and implemented a customer service training program for a financial institution. I trained upwards of 100 customer service representatives. You have to put your customers first if you want them to be satisfied enough to refer you.<\/p>\n<p>In my book Extreme Excellence, I share information about how to build excellence into your small business. Every day, look for a way to practice excellence and strive to improve your business!<\/p>\n<p><strong>Rick Cooper<\/strong><br \/>\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most overlooked aspects to attracting your ideal clients is to provide outstanding customer service. There is a strong connection between serving your existing customers and receiving referrals. People will refer you only if they believe you will do an excellent job of serving their friends, associates or clients. If there is any &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/pursuit-of-excellence\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[201,176,115,225,105],"tags":[328,327,184,164],"class_list":["post-175","post","type-post","status-publish","format-standard","hentry","category-clients-2","category-customer-service","category-mindset","category-referrals-2","category-success","tag-customer-service-2","tag-excellence","tag-referrals","tag-strategy","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-2P","jetpack-related-posts":[{"id":108,"url":"https:\/\/socialmediaoutcomes.com\/go\/niche-marketing-for-coaches\/","url_meta":{"origin":175,"position":0},"title":"Niche Marketing for Coaches","author":"Rick Cooper","date":"February 6, 2009","format":false,"excerpt":"\"Do you think a coach needs a niche in order to succeed?\" No.\u00a0 But, I think most coaches will find success more quickly once they do select the right niche market for them. And, it will make the marketing process so much simpler and more effective. Yes, a lot of\u2026","rel":"","context":"In &quot;Clients&quot;","block_context":{"text":"Clients","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/clients-2\/"},"img":{"alt_text":"Niche Marketing for Coaches","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2009\/02\/Niche-Marketing-for-Coaches-300x201.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":125,"url":"https:\/\/socialmediaoutcomes.com\/go\/jill-lublin-sep\/","url_meta":{"origin":175,"position":1},"title":"Jill Lublin September 3rd Guest on Attracting Ideal Clients Talk Show","author":"Rick Cooper","date":"August 29, 2008","format":false,"excerpt":"Tune in on September 3rd for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to get referrals, build your client base, and expand your business by making a name for yourself. Attracting Ideal Clients on BlogTalkRadioHow to Get Referrals, Build your Client Base, and Expand your Business\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"Jill_new_photo_2008","src":"https:\/\/i0.wp.com\/www.attractingidealclients.com\/images\/2008\/08\/29\/jill_new_photo_2008.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":622,"url":"https:\/\/socialmediaoutcomes.com\/go\/3-reasons-to-create-an-online-video\/","url_meta":{"origin":175,"position":2},"title":"3 Reasons to Create an Online Video","author":"Rick Cooper","date":"April 17, 2013","format":false,"excerpt":"Online video is a great tool to help attract clients. It doesn\u2019t have to be complicated to create videos. Keep it simple. Create short 2-3 minute videos and post them on YouTube. If you don\u2019t already have a YouTube Channel, go ahead and create one now. Remember that Google owns\u2026","rel":"","context":"In &quot;Clients&quot;","block_context":{"text":"Clients","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/clients-2\/"},"img":{"alt_text":"video-marketing-secrets","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/04\/video-marketing-secrets-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":91,"url":"https:\/\/socialmediaoutcomes.com\/go\/eric-lofholm-how-to-profit-in-tough-times\/","url_meta":{"origin":175,"position":3},"title":"Eric Lofholm is the June 10th Guest on Attracting Ideal Clients Show","author":"Rick Cooper","date":"June 9, 2009","format":false,"excerpt":"\u00a0 Tune in on June 10th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to profit in tough times. You'll learn tips and strategies to attract clients, generate leads and close more sales. \u00a0How to Sell in the New Economy June 10th (Episode 29)6pm Pacific \/\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":47,"url":"https:\/\/socialmediaoutcomes.com\/go\/persuasion-and-influence-strategy-from-eric-lofholm\/","url_meta":{"origin":175,"position":4},"title":"Persuasion and Influence Strategy from Eric Lofholm","author":"Rick Cooper","date":"May 23, 2011","format":false,"excerpt":"If you want to increase sales, then you need to improve your persuasion and influence skills. I'd like to share one of the best ideas I learned from my sales mentor Eric Lofholm. This strategy will help you get more referrals and reach hundreds of new prospective clients in very\u2026","rel":"","context":"In &quot;Networking&quot;","block_context":{"text":"Networking","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/networking\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":152,"url":"https:\/\/socialmediaoutcomes.com\/go\/janice-jordan-i\/","url_meta":{"origin":175,"position":5},"title":"Janice Jordan is Guest on May 28th Attracting Ideal Clients Radio Show","author":"Rick Cooper","date":"May 23, 2008","format":false,"excerpt":"Join us on May 28th for the next Episode of Attracting Ideal Clients, on BlogTalkRadio. We'll be talking about Networking to Find Clients. Joining us live is our special guest, Janice Jordan, Founder of the Referral Network. Attracting Ideal ClientsRadio Show on BlogTalkRadioEpisode 6: May 28th at 3pm Pacific \/\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"Janice_jordan","src":"https:\/\/i0.wp.com\/www.attractingidealclients.com\/images\/2008\/05\/23\/janice_jordan.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=175"}],"version-history":[{"count":9,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/175\/revisions"}],"predecessor-version":[{"id":1079,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/175\/revisions\/1079"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}