{"id":1596,"date":"2015-11-09T21:07:09","date_gmt":"2015-11-09T21:07:09","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=1596"},"modified":"2015-11-20T18:47:03","modified_gmt":"2015-11-20T18:47:03","slug":"chris-lema-talks-about-wordpress-membership-plugins-at-wordcamp-sacramento-2015","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/chris-lema-talks-about-wordpress-membership-plugins-at-wordcamp-sacramento-2015\/","title":{"rendered":"Chris Lema Talks About WordPress Membership Plugins at Wordcamp Sacramento 2015"},"content":{"rendered":"<h1>Topic: WordPress Membership Plugins<\/h1>\n<h1>Speaker: Chris Lema<\/h1>\n<div id=\"attachment_1597\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1597\" class=\"size-medium wp-image-1597\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/11\/chris-lema-wordpress-membership-plugins-300x209.jpg\" alt=\"chris-lema-wordpress-membership-plugins\" width=\"300\" height=\"209\" srcset=\"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/11\/chris-lema-wordpress-membership-plugins-300x209.jpg 300w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/11\/chris-lema-wordpress-membership-plugins.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-1597\" class=\"wp-caption-text\">Photo Credit: Jennifer Bourn<\/p><\/div>Probably the most entertaining speaker at Wordcamp Sacramento, in my humble opinion, was Chris Lema. He has a larger than life personality and is clearly an expert in his field.<\/p>\n<p>His presentation was funny at times, while also being jam-packed with amazing content. The audience roared at some of his humorous stories and took furious notes as he was sharing valuable insights.<\/p>\n<p>Over the summer, Chris reviewed 30 different membership plugins designed for WordPress. Who would even undertake such a task? Chris did, and we can all benefit from that.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">&quot;When WordPress plugin developers are writing code, they\u2019re mostly focused on solving technical challenges.&quot; <a href=\"https:\/\/t.co\/QaZ3Pgojjs\">https:\/\/t.co\/QaZ3Pgojjs<\/a><\/p>\n<p>&mdash; Chris Lema (@chrislema) <a href=\"https:\/\/twitter.com\/chrislema\/status\/664147565286457344\">November 10, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h1>Think about the User Experience<\/h1>\n<p>Whether you are a plugin developer or a user, you should consider what the experience of using the plugin is like.<\/p>\n<p>Many membership plugins are difficult to use, have too many options and often puzzle the user with convoluted logic.<\/p>\n<h2>Here are 3 criteria Chris Lema used to evaluate membership plugins:<\/h2>\n<ol>\n<li>\n<h3>Ease of Use<\/h3>\n<\/li>\n<\/ol>\n<p>Chris looked at how easy the membership plugins were to use. The more features, the more complex the plugins tended to be.<\/p>\n<ol start=\"2\">\n<li>\n<h3>Ecommerce functionality<\/h3>\n<\/li>\n<\/ol>\n<p>Not all membership plugins offer the ability to sell products, services and programs. Consider whether you need this feature before selecting a plugin.<\/p>\n<ol start=\"3\">\n<li>\n<h3>Upgrades\/Downgrades<\/h3>\n<\/li>\n<\/ol>\n<p>Many membership sites offer the capability to upgrade or downgrade members over time. Not all membership plugins provide this capability.<\/p>\n<p>Chris shares all of the criteria on his <a href=\"http:\/\/chrislema.com\/\" target=\"_blank\">blog<\/a>.<\/p>\n<p>Chris also shared a tip for writing software reviews. He said score characteristics of the product. He actually received feedback from one plugin developer that thanked him for providing insights and objective criteria\/scores. He said, &#8220;You have given us a benchmark to work towards and we are making changes to meet your criteria.&#8221;<\/p>\n<p>Now, that&#8217;s a win-win-win!<\/p>\n<h1>About the Trainer: Chris Lema<\/h1>\n<div id=\"attachment_1598\" style=\"width: 200px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1598\" class=\"size-medium wp-image-1598\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/11\/chris-lema-wordcamp-sacramento-speaker-300x300.jpg\" alt=\"chris-lema-wordcamp-sacramento-speaker\" width=\"200\" height=\"200\" srcset=\"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/11\/chris-lema-wordcamp-sacramento-speaker-300x300.jpg 300w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/11\/chris-lema-wordcamp-sacramento-speaker-150x150.jpg 150w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/11\/chris-lema-wordcamp-sacramento-speaker-144x144.jpg 144w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/11\/chris-lema-wordcamp-sacramento-speaker.jpg 370w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><p id=\"caption-attachment-1598\" class=\"wp-caption-text\">Chris Lema<\/p><\/div>Chris Lema is the CTO and Chief Strategist at Crowd Favorite. He&#8217;s also a daily blogger, a public speaker, and product strategist. He helps companies leverage WordPress, and helps WordPress companies find leverage. For twenty years Chris has developed and managed high performing engineers to build software products \u2014 particularly SaaS products in a variety of B2B vertical markets. He&#8217;s also spent the last ten years coaching startups on product development &amp; marketing strategies.<\/p>\n<p>Twitter: <a href=\"http:\/\/twitter.com\/chrislema\" target=\"_blank\">@ChrisLema<\/a><\/p>\n<h1>Topic Description: Lessons Learned From Reviewing 30 Membership Plugins<\/h1>\n<p>What happens when you review 30 membership plugins? You learn a lot about writing reviews. You learn a lot about products and product marketing. You learn a lot about membership plugins.Come hear the stories of these lessons if you\u2019re either a product developer, in marketing, or a membership plugin user.<\/p>\n<h2>Presentation Slides<\/h2>\n<p><a href=\"http:\/\/www.slideshare.net\/cflema\/thirty-wordpress-membership-plugins\" target=\"_blank\">Click here for Chris&#8217;s Presentation Slides<\/a><\/p>\n<h1>Read my Full Review of Wordcamp Sacramento<\/h1>\n<p><a href=\"http:\/\/socialmediaoutcomes.com\/go\/review-wordcamp-sacramento-2015-for-wordpress-users-designers-and-developers\/\">Click here to read my full review of Wordcamp Sacramento<\/a><\/p>\n<p><strong>Rick Cooper<\/strong><br \/>\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topic: WordPress Membership Plugins Speaker: Chris Lema Probably the most entertaining speaker at Wordcamp Sacramento, in my humble opinion, was Chris Lema. He has a larger than life personality and is clearly an expert in his field. His presentation was funny at times, while also being jam-packed with amazing content. The audience roared at some &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/chris-lema-talks-about-wordpress-membership-plugins-at-wordcamp-sacramento-2015\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[431,504,503],"tags":[512,508,511],"class_list":["post-1596","post","type-post","status-publish","format-standard","hentry","category-websites-2","category-wordcamp","category-wordpress","tag-ecommerce-functionality","tag-wordcamp-sacramento","tag-wordpress-membership-plugins","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-pK","jetpack-related-posts":[{"id":1583,"url":"https:\/\/socialmediaoutcomes.com\/go\/review-wordcamp-sacramento-2015-for-wordpress-users-designers-and-developers\/","url_meta":{"origin":1596,"position":0},"title":"Review: Wordcamp Sacramento 2015 for WordPress Users, Designers and Developers","author":"Rick Cooper","date":"November 9, 2015","format":false,"excerpt":"I had the great opportunity to attend my first Wordcamp on November 7, 2015. It's been on my to-do list for about 3 years now. Wordcamps are hosted around the world, so when I heard that one was planned for Sacramento, I knew I had to attend! 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Peter Chester from Modern Tribe gave a great presentation on how to structure a workflow where multiple Wordpress Developers can\u2026","rel":"","context":"In &quot;Websites&quot;","block_context":{"text":"Websites","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/websites-2\/"},"img":{"alt_text":"peter-chester-wordcamp-sacramento-speaker","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/11\/peter-chester-wordcamp-sacramento-speaker-300x164.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1577,"url":"https:\/\/socialmediaoutcomes.com\/go\/dawn-pedersen-talks-about-content-design-at-wordcamp-sacramento-2015\/","url_meta":{"origin":1596,"position":2},"title":"Dawn Pedersen Talks about Content Design at Wordcamp Sacramento 2015","author":"Rick Cooper","date":"November 9, 2015","format":false,"excerpt":"Topic: Content Design: Getting The Most From Your Content And Images Speaker: Dawn Pedersen The first presentation I attended at Wordcamp Sacramento was a primer on writing effective content for your Wordpress website. Keep in mind, I have been blogging since 2004. This was part of the beginner's track. I\u2026","rel":"","context":"In &quot;Websites&quot;","block_context":{"text":"Websites","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/websites-2\/"},"img":{"alt_text":"dawn-pedersen-wordcamp-content-design","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/11\/dawn-pedersen-wordcamp-content-design-300x227.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1627,"url":"https:\/\/socialmediaoutcomes.com\/go\/jason-cosper-talks-about-php-7-at-wordcamp-sacramento-2015\/","url_meta":{"origin":1596,"position":3},"title":"Jason Cosper Talks about PHP 7 at Wordcamp Sacramento 2015","author":"Rick Cooper","date":"November 16, 2015","format":false,"excerpt":"Topic: Way of the Future Speaker: Jason Cosper Jason's talk was part of the Advanced Track at Wordcamp. It was more applicable for Wordpress Developers, but I wanted to some exposure to the tools, techniques and mindset of developers. \u00a0 Jason started his talk by referencing a presentation he gave\u2026","rel":"","context":"In &quot;Websites&quot;","block_context":{"text":"Websites","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/websites-2\/"},"img":{"alt_text":"jason-cosper-wordcamp-sacramento-speaker","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/11\/jason-cosper-wordcamp-sacramento-speaker-300x167.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2004,"url":"https:\/\/socialmediaoutcomes.com\/go\/improving-seo-on-your-wordpress-website-using-image-files\/","url_meta":{"origin":1596,"position":4},"title":"Improving SEO on your WordPress Website Using Image Files","author":"Rick Cooper","date":"October 10, 2016","format":false,"excerpt":"I think people sometimes think there is some type of magic involved in SEO (Search Engine Optimization). 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