{"id":158,"date":"2008-05-13T18:11:23","date_gmt":"2008-05-13T18:11:23","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/niche-marketing\/"},"modified":"2008-05-13T18:11:23","modified_gmt":"2008-05-13T18:11:23","slug":"niche-marketing","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/niche-marketing\/","title":{"rendered":"Niche Marketing Speech to American Marketing Association"},"content":{"rendered":"<p><a href=\"http:\/\/rickcooper.typepad.com\/photos\/uncategorized\/2008\/05\/13\/ama_logo_2.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"97\" border=\"0\" src=\"http:\/\/www.attractingidealclients.com\/images\/2008\/05\/13\/ama_logo_2.gif\" title=\"Ama_logo_2\" alt=\"Ama_logo_2\" style=\"margin: 0px 0px 5px 5px; float: right;\" \/><\/a><br \/>\nOne of the keys to attracting your ideal clients is to select a niche market. I&#8217;m delivering a speech on May 14th to the <strong>American Marketing Association<\/strong> titled Niche Marketing: Stake Your Claim to Profitable Market Segments.<\/p>\n<p>How do you identify a profitable market niche for your business? What strategies can you use to position and differentiate your brand? How can you adjust your marketing message to appeal to a niche? I&#8217;ll answer these questions and more when I talk to the American Marketing Association.<\/p>\n<p>To book Rick for a conference or event, visit the <a href=\"http:\/\/www.thepdapro.com\/Speaking.asp\">Speaking<\/a> section of our website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the keys to attracting your ideal clients is to select a niche market. I&#8217;m delivering a speech on May 14th to the American Marketing Association titled Niche Marketing: Stake Your Claim to Profitable Market Segments. How do you identify a profitable market niche for your business? What strategies can you use to position &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/niche-marketing\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[129],"tags":[],"class_list":["post-158","post","type-post","status-publish","format-standard","hentry","category-niche-marketing","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-2y","jetpack-related-posts":[{"id":151,"url":"https:\/\/socialmediaoutcomes.com\/go\/keys-to-attract-clients\/","url_meta":{"origin":158,"position":0},"title":"Keys to Attract Clients","author":"Rick Cooper","date":"May 31, 2008","format":false,"excerpt":"How do you attract clients? Good question! First, I strongly believe that you need to identify your ideal clients. Too many entrepreneurs have not taken the time to identify who is their best client. This results in the \"Everyone is a great client for me\" Syndrome. This comes from a\u2026","rel":"","context":"In &quot;Clients&quot;","block_context":{"text":"Clients","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/clients-2\/"},"img":{"alt_text":"Keys to Attract Clients","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2008\/05\/keys-to-attract-clients-300x199.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":108,"url":"https:\/\/socialmediaoutcomes.com\/go\/niche-marketing-for-coaches\/","url_meta":{"origin":158,"position":1},"title":"Niche Marketing for Coaches","author":"Rick Cooper","date":"February 6, 2009","format":false,"excerpt":"\"Do you think a coach needs a niche in order to succeed?\" No.\u00a0 But, I think most coaches will find success more quickly once they do select the right niche market for them. And, it will make the marketing process so much simpler and more effective. Yes, a lot of\u2026","rel":"","context":"In &quot;Clients&quot;","block_context":{"text":"Clients","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/clients-2\/"},"img":{"alt_text":"Niche Marketing for Coaches","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2009\/02\/Niche-Marketing-for-Coaches-300x201.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":116,"url":"https:\/\/socialmediaoutcomes.com\/go\/defining-your-niche-market\/","url_meta":{"origin":158,"position":2},"title":"Defining your Niche Market","author":"Rick Cooper","date":"December 22, 2008","format":false,"excerpt":"Do you have a niche market? Have you clearly defined who you're trying to reach? I enjoy talking to people who are trying to get clear on who they want to serve. Many entrepreneurs have not taken enough time to really define their niche market. And instead, their message doesn't\u2026","rel":"","context":"In &quot;Blogs&quot;","block_context":{"text":"Blogs","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/blogs\/"},"img":{"alt_text":"Niche Market","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2008\/12\/Niche-Market-285x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":103,"url":"https:\/\/socialmediaoutcomes.com\/go\/infoproducts-tips\/","url_meta":{"origin":158,"position":3},"title":"Tips to Create InfoProducts from Andy Wibbels","author":"Rick Cooper","date":"March 23, 2009","format":false,"excerpt":"Small Business Blogging Expert Andy Wibbels recently shared some great tips on how to create InfoProducts. Andy says, \"After you've targeted a specific niche (or lifestyle) and looked at why they go online and why we buy, and fashioned your content into net peppered with keywords and concepts in multiple\u2026","rel":"","context":"In &quot;Law of Attraction&quot;","block_context":{"text":"Law of Attraction","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/law-of-attraction\/"},"img":{"alt_text":"Andy Wibbels InfoProducts Tips","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2009\/03\/Andy-Wibbels-InfoProducts-Tips.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":165,"url":"https:\/\/socialmediaoutcomes.com\/go\/next-show-episo\/","url_meta":{"origin":158,"position":4},"title":"Next Show: Episode 2 &#8211; Building a Client Profile","author":"Rick Cooper","date":"April 30, 2008","format":false,"excerpt":"Join us on April 30th for the next Episode of Attracting Ideal Clients, hosted by BlogTalkRadio. We'll be talking about building a client profile. Attracting Ideal Clients Internet Radio ShowNext Show: April 30th at 3pm Pacific \/ 5pm Central \/ 6pm EasternTune in: http:\/\/www.blogtalkradio.com\/thepdapro Have you selected a niche? Do\u2026","rel":"","context":"In &quot;Radio Show&quot;","block_context":{"text":"Radio Show","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/radio-show\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":118,"url":"https:\/\/socialmediaoutcomes.com\/go\/blogging-tips-f\/","url_meta":{"origin":158,"position":5},"title":"Blogging Tips from Havi Brooks","author":"Rick Cooper","date":"November 25, 2008","format":false,"excerpt":"Destuckification Expert Havi Brooks has written a whole series of posts on Blogging Therapy. She offers some great suggestions on how to overcome writer's block. Her breezy style of writing grabs your attention and pulls you in. Havi is a master of attraction!","rel":"","context":"In &quot;Blogs&quot;","block_context":{"text":"Blogs","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/blogs\/"},"img":{"alt_text":"havi-brooks","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2008\/11\/havi-brooks.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":0,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/158\/revisions"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}