{"id":1525,"date":"2015-08-05T20:30:27","date_gmt":"2015-08-05T20:30:27","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=1525"},"modified":"2015-09-03T16:06:47","modified_gmt":"2015-09-03T16:06:47","slug":"3-incredible-reasons-to-do-radio-interviews","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/3-incredible-reasons-to-do-radio-interviews\/","title":{"rendered":"3 Incredible Reasons to do Radio Interviews"},"content":{"rendered":"

\"JimWould you like to attract more people online?<\/p>\n

One of the secrets to get your message out there and reach more people is to use interviews.<\/p>\n

I have given interviews many times over the years. <\/p>\n

I was interviewed by world-renowned Marketing and Business Building Expert Jim Palmer on his Stick Like Glue Podcast<\/a>. I received several benefits from doing that interview.<\/p>\n

And you can also benefit from doing interviews.<\/p>\n

Here are 3 reasons to do radio interviews:<\/h1>\n

1. Free Publicity<\/h2>\n

Publicity is kind of like free advertising, but not really. Publicity creates recognition but it doesn’t usually allow you to promote your business. It establishes credibility and authority.<\/p>\n

Authors are often featured on TV news programs. The author’s book is mentioned and that creates demand for the book. So, publicity can sometimes have a direct impact on your business.<\/p>\n

In most cases though, it just increases exposure. People get to know who you are.<\/p>\n

2. Lead Generation<\/h2>\n

With radio interviews, you have an opportunity to add value. You are the expert. You have information to share. People want to learn. Be educational and informational. But, also be entertaining.<\/p>\n

This will build trust and rapport with your audience and it will create interest that may cause them to seek you out.<\/p>\n

You should always share your social media links with them. Tell a story and then encourage people to connect with you on Twitter, for example.<\/p>\n

And you might even have a chance to share a free offer at the end of the interview. Many internet radio hosts will allow you to share a link to a lead capture page where you have a free offer.<\/p>\n

During my interviews, I often encourage listeners to download my free report on 10 Ways to Monetize Social Media<\/a>.<\/p>\n

3. Precession<\/h2>\n

There is an interesting phenomenon recognized by Buckminster Fuller. It is known as precession. It is a side effect to taking action. Whenever you take action, you often get a direct, expected result. But, you also receive precession. Something else happens that was unexpected.<\/p>\n

For example, someone might email you and ask you to speak at an event. That was unexpected but it came as a result of someone listening to you on the radio.<\/p>\n

Bottom line, radio interviews are a good thing. And they’re easy to do if you know the formula. <\/p>\n

I encourage you to set a goal to book a few radio interviews per month. Radio hosts are always looking for guests. If you can convince them you can add value, you will fill up your calendar!<\/p>\n

Rick Cooper<\/strong>
\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"

Would you like to attract more people online? One of the secrets to get your message out there and reach more people is to use interviews. I have given interviews many times over the years. I was interviewed by world-renowned Marketing and Business Building Expert Jim Palmer on his Stick Like Glue Podcast. I received … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[484,20,182],"tags":[282,496,497,495,498],"class_list":["post-1525","post","type-post","status-publish","format-standard","hentry","category-interviews","category-lead-generation","category-radio-show","tag-blogtalkradio","tag-buckminster-fuller","tag-jim-palmer","tag-radio-show-interviews","tag-stick-like-glue-podcast","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-oB","jetpack-related-posts":[{"id":63,"url":"https:\/\/socialmediaoutcomes.com\/go\/attraction-marketing-secrets-book-a-radio-interview\/","url_meta":{"origin":1525,"position":0},"title":"Attraction Marketing Secrets: Book a Radio Interview","author":"Rick Cooper","date":"October 17, 2010","format":false,"excerpt":"While print media coverage can have a long life, radio interviews can help you communicate a message and develop trust and rapport with a large audience. The media loves people that can communicate a clear message quickly and easily with a little personality.1. Select your messageTo get an interview on\u2026","rel":"","context":"In "Attraction Marketing"","block_context":{"text":"Attraction Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/attraction-marketing\/"},"img":{"alt_text":"Radio Interviews","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2010\/10\/radio-interviews-214x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1956,"url":"https:\/\/socialmediaoutcomes.com\/go\/speaker-marketing-tips-to-book-interviews\/","url_meta":{"origin":1525,"position":1},"title":"Speaker Marketing Tips to Book Interviews","author":"Rick Cooper","date":"September 20, 2016","format":false,"excerpt":"As a public speaker, you should take advantage of every opportunity to speak. Not just at live events, but also through the media as well. One simple, repeatable strategy is to book interviews. Here are 3 reasons Why Interviews Are So Effective: 1. Interviews position you as an expert By\u2026","rel":"","context":"In "Interviews"","block_context":{"text":"Interviews","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/interviews\/"},"img":{"alt_text":"speaker-marketing-tips-to-book-interviews","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/speaker-marketing-tips-to-book-interviews.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/speaker-marketing-tips-to-book-interviews.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/speaker-marketing-tips-to-book-interviews.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":124,"url":"https:\/\/socialmediaoutcomes.com\/go\/wayne-kelly-sep\/","url_meta":{"origin":1525,"position":2},"title":"Wayne Kelly September 10th Guest on Attracting Ideal Clients Show","author":"Rick Cooper","date":"September 10, 2008","format":false,"excerpt":"Tune in on September 10th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to get booked for radio show interviews. Attracting Ideal Clients on BlogTalkRadioHow to Get Booked for Radio Show Interviews September 10th (Episode 21) 3pm Pacific \/ 5pm Central \/ 6pm EasternSpecial Guest: Wayne\u2026","rel":"","context":"In "Radio Show"","block_context":{"text":"Radio Show","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/radio-show\/"},"img":{"alt_text":"Right_profile_hand_on_chin","src":"https:\/\/i0.wp.com\/www.attractingidealclients.com\/images\/2008\/09\/10\/right_profile_hand_on_chin.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1648,"url":"https:\/\/socialmediaoutcomes.com\/go\/5-reasons-to-generate-positive-publicity\/","url_meta":{"origin":1525,"position":3},"title":"5 Reasons to Generate Positive Publicity","author":"Rick Cooper","date":"December 2, 2015","format":false,"excerpt":"As a business owner, one of your goals is to reach more people. You have a message you want to share with the world. That message communicates information about what's important to you. It's a message that will attract your ideal clients. And every day, in some way, you want\u2026","rel":"","context":"In "Interviews"","block_context":{"text":"Interviews","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/interviews\/"},"img":{"alt_text":"Strive to Generate Positive Publicity in the Media","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/12\/positive-publicity-strategies-300x171.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":587,"url":"https:\/\/socialmediaoutcomes.com\/go\/increase-your-visibility-by-booking-interviews\/","url_meta":{"origin":1525,"position":4},"title":"Increase your Visibility by Booking Interviews","author":"Rick Cooper","date":"April 15, 2013","format":false,"excerpt":"An exciting method to reach a large audience is to book radio interviews. You can communicate with an interested group of people and develop trust and rapport. You can also use the opportunity to generate leads. So, what's required to actually book an interview? Number one, you need to know\u2026","rel":"","context":"In "Lead Generation"","block_context":{"text":"Lead Generation","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/lead-generation\/"},"img":{"alt_text":"Increased visibility 3-YES","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/04\/Increased-visibility-3-YES-300x225.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1723,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-interviewed-on-school-for-startups-radio\/","url_meta":{"origin":1525,"position":5},"title":"Rick Cooper Interviewed on School for Startups Radio","author":"Rick Cooper","date":"February 17, 2016","format":false,"excerpt":"What strategies will drive growth on social media? 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