{"id":151,"date":"2008-05-31T06:05:00","date_gmt":"2008-05-31T06:05:00","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/keys-to-attract\/"},"modified":"2014-12-02T05:01:22","modified_gmt":"2014-12-02T05:01:22","slug":"keys-to-attract-clients","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/keys-to-attract-clients\/","title":{"rendered":"Keys to Attract Clients"},"content":{"rendered":"

\"KeysHow do you attract clients? Good question! First, I strongly believe that you need to identify your ideal clients. Too many entrepreneurs have not taken the time to identify who is their best client. This results in the "Everyone is a great client for me" Syndrome. This comes from a place of scarcity. If you feel like narrowing your market will reduce the number of people you can work with, you’re wrong. By focusing your efforts, you will be able to reach more people with a more effective message.<\/p>\n

Here are several keys to attract clients:<\/p>\n

Key #1: Identify Your Ideal Clients<\/strong><\/p>\n

The first step is to simply identify who your ideal clients are. Your ideal clients may be your existing clients. That would make it very easy to find more clients like them. Otherwise, it’s going to take some time to identify who else would be ideal for you.<\/p>\n

Key #2: Find Your Ideal Clients<\/strong><\/p>\n

Once you know who your ideal clients are, you can turn your attention to finding them. There are many strategies to find your ideal clients, both online and offline. Some strategies may be free, others may require some investment.<\/p>\n

Key #3: Communicate with your Ideal Clients<\/strong><\/p>\n

\nOne of the most important keys to marketing your business is to develop a compelling message. Your message can be used on your website, in email, direct mail, marketing collateral, social media, etc. The point is that you take time to develop a message that speaks to your market, to your ideal clients.\n<\/p>\n

<\/p>\n

One of the most important keys to marketing your business is to develop a compelling message<\/strong><\/span><\/em><\/p>\n

<\/center><\/p>\n

In a recent speech to the American Marketing Association, I talked about niche marketing strategies that small businesses can use to attract clients. Niche marketing focuses on identifying a clear target market often combined with serving an unfulfilled need. <\/p>\n

Rick Cooper<\/strong>
\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"

How do you attract clients? Good question! First, I strongly believe that you need to identify your ideal clients. Too many entrepreneurs have not taken the time to identify who is their best client. This results in the "Everyone is a great client for me" Syndrome. This comes from a place of scarcity. If you … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[201,121,24,129,14],"tags":[131,187,180,35],"class_list":["post-151","post","type-post","status-publish","format-standard","hentry","category-clients-2","category-law-of-attraction","category-networking","category-niche-marketing","category-social-media","tag-attract-clients","tag-attraction","tag-entrepreneur-2","tag-marketing","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-2r","jetpack-related-posts":[{"id":177,"url":"https:\/\/socialmediaoutcomes.com\/go\/a-virtual-assistant-can-help-attract-clients\/","url_meta":{"origin":151,"position":0},"title":"A Virtual Assistant Can Help You Attract Clients","author":"Rick Cooper","date":"February 5, 2008","format":false,"excerpt":"Do you want more clients? If so, then a Virtual Assistant may be exactly what you need. Virtual Assistants are virtual workers. They usually work from home and support multiple clients. It's a cost-effective alternative to having an employee. And since many service professionals run their business from home, you\u2026","rel":"","context":"In "Attraction Marketing"","block_context":{"text":"Attraction Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/attraction-marketing\/"},"img":{"alt_text":"Virtual Assistant","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2008\/02\/virtual-assistant-200x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":142,"url":"https:\/\/socialmediaoutcomes.com\/go\/20080618aud\/","url_meta":{"origin":151,"position":1},"title":"Attract your Ideal Clients 6-18-08 Audio","author":"Rick Cooper","date":"June 18, 2008","format":false,"excerpt":"Thank you for your interest in Attracting Clients. You can click on the play button below to listen to the audio from the teleseminar. Or, you can download the file and listen at your convenience. Are you ready to take the next step? Attract Ideal Clients is a 30 Day\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"MP3 File","src":"https:\/\/i0.wp.com\/www.audioacrobat.com\/images\/buttons\/downloadmp3.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":163,"url":"https:\/\/socialmediaoutcomes.com\/go\/announcing-the\/","url_meta":{"origin":151,"position":2},"title":"Announcing the 30 Day Attraction Program to Attract your Ideal Clients","author":"Rick Cooper","date":"April 30, 2008","format":false,"excerpt":"If you're enjoying the information on this blog, then you'll love the opportunity to work with me one-on-one in my 30 Day Attraction Program. Beginning on June 1st (and every few months), you can join us for an intense program designed to help you identify, locate and communicate with your\u2026","rel":"","context":"In "Announcements"","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":159,"url":"https:\/\/socialmediaoutcomes.com\/go\/reaching-your-ideal-clients\/","url_meta":{"origin":151,"position":3},"title":"Reaching your Ideal Clients","author":"Rick Cooper","date":"May 13, 2008","format":false,"excerpt":"Once you identify your ideal clients, it becomes much easier to actually find them. Instead of thinking everyone is your ideal client, you can be selective. Make your Message MeaningfulThere are many places you can find your ideal clients. You can meet them in person at events. You can connect\u2026","rel":"","context":"In "Clients"","block_context":{"text":"Clients","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/clients-2\/"},"img":{"alt_text":"Hand Reaching","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2008\/05\/Reaching-your-Ideal-Clients-300x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":108,"url":"https:\/\/socialmediaoutcomes.com\/go\/niche-marketing-for-coaches\/","url_meta":{"origin":151,"position":4},"title":"Niche Marketing for Coaches","author":"Rick Cooper","date":"February 6, 2009","format":false,"excerpt":"\"Do you think a coach needs a niche in order to succeed?\" No.\u00a0 But, I think most coaches will find success more quickly once they do select the right niche market for them. And, it will make the marketing process so much simpler and more effective. Yes, a lot of\u2026","rel":"","context":"In "Clients"","block_context":{"text":"Clients","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/clients-2\/"},"img":{"alt_text":"Niche Marketing for Coaches","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2009\/02\/Niche-Marketing-for-Coaches-300x201.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":130,"url":"https:\/\/socialmediaoutcomes.com\/go\/kimwolinskidrde\/","url_meta":{"origin":151,"position":5},"title":"Kim Wolinski is Guest on July 30th Attracting Ideal Clients Talk Show","author":"Rick Cooper","date":"July 30, 2008","format":false,"excerpt":"Tune in on July 30th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to Declutter Your Life and Create More Space to Attract Clients. Attracting Ideal Clients on BlogTalkRadioDeclutter Your Life and Create More Space to Attract Clients July 30th (Episode 15) 3pm Pacific \/ 5pm\u2026","rel":"","context":"In "Announcements"","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"Kim_wolinski_hsprpl","src":"https:\/\/i0.wp.com\/www.attractingidealclients.com\/images\/2008\/07\/30\/kim_wolinski_hsprpl.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=151"}],"version-history":[{"count":7,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/151\/revisions"}],"predecessor-version":[{"id":1084,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/151\/revisions\/1084"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}