![\"Sequential](\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/12\/sequential-video-marketing-campaign-300x225.jpg\")
I want to share an advanced strategy with you.<\/p>\nI want to share an advanced strategy with you.<\/p>\n
Every year, small business owners decide to start recording videos to post online.<\/p>\n
It’s a great strategy. It will help to build trust and rapport. Videos can help to generate leads.<\/p>\n
One day, I was talking to one of my clients who is a Sales Coach. He decided to create a series of 52 videos to offer online. It’s an ambitious strategy. It’s not for everyone.<\/p>\n
Setting a goal to record videos will help motivate you to take action.<\/p>\n
Don’t worry about trying to record 52 videos though. <\/p>\n
Why not create a series of 7 online videos?<\/p>\n
A video series can be designed for lead generation or to sell a product.<\/p>\n
You can set up a Lead Capture Page for people to opt in to receive the video series.<\/p>\n
When people opt in, you can subscribe them automatically to an autoresponder series.<\/p>\n
This is a great strategy to create leverage.<\/p>\n
As I said, it is an advanced strategy. Not everyone is ready to implement it.<\/p>\n
But, it might be something that would be good for you to implement in the next 6 months.<\/p>\n
Sometimes, you have to take on a more advanced strategy. You will learn a lot from the process.<\/p>\n
Stretch yourself and you will grow.<\/p>\n
Think about your outcomes for the video series. What do you want to accomplish?<\/p>\n
Then, set individual outcomes for each video in the campaign.<\/p>\n
The first video might simply have a goal to build trust and rapport with your audience, deliver value and encourage them to watch the rest of the videos as you send them.<\/p>\n
You don’t have to record all of the videos at once.<\/p>\n
If you have a short series, then it might make sense to record them all at once. If you have a lot of videos to create, then record them one or two at a time.<\/p>\n
Many business owners have an intention to create videos and stop short of uploading a video because they are not satisfied with how they look or what they said. Get over it! Record a video and publish it online!<\/p>\n
You are who you are. You have a message to share with the world. Focus on the value you will deliver. Take action to record your video and then publish it online.<\/p>\n
Have a plan for where you want to lead people. You can lead people to your end goal in multiple ways.<\/p>\n
If your goal is to sell a product, then refer back to the product at the end of each video. Remember, repetition helps to reinforce your message.<\/p>\n
Would you like to leverage video in your business more effectively?<\/p>\n
Then, take time to make a plan to create a Video Marketing Campaign.<\/p>\n
Make it happen!<\/p>\n
Rick Cooper<\/strong> Photo Credit: http:\/\/www.rgbstock.com\/photo\/mkjRdp2\/Domino<\/a><\/p>\n Related Posts:<\/strong><\/p>\n How to Use Videos to Educate Potential Customers<\/a><\/p>\n
\nOnline Marketing and Social Media Trainer<\/p>\n