{"id":1188,"date":"2014-12-18T17:54:01","date_gmt":"2014-12-18T17:54:01","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=1188"},"modified":"2014-12-18T22:21:49","modified_gmt":"2014-12-18T22:21:49","slug":"power-of-creating-a-sequential-video-marketing-campaign","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/power-of-creating-a-sequential-video-marketing-campaign\/","title":{"rendered":"The Power of Creating a Sequential Video Marketing Campaign"},"content":{"rendered":"

\"SequentialI want to share an advanced strategy with you.<\/p>\n

Every year, small business owners decide to start recording videos to post online.<\/p>\n

It’s a great strategy. It will help to build trust and rapport. Videos can help to generate leads.<\/p>\n

One day, I was talking to one of my clients who is a Sales Coach. He decided to create a series of 52 videos to offer online. It’s an ambitious strategy. It’s not for everyone.<\/p>\n

Setting a goal to record videos will help motivate you to take action.<\/p>\n

Don’t worry about trying to record 52 videos though. <\/p>\n

Why not create a series of 7 online videos?<\/p>\n

A video series can be designed for lead generation or to sell a product.<\/p>\n

You can set up a Lead Capture Page for people to opt in to receive the video series.<\/p>\n

When people opt in, you can subscribe them automatically to an autoresponder series.<\/p>\n

This is a great strategy to create leverage.<\/p>\n

As I said, it is an advanced strategy. Not everyone is ready to implement it.<\/p>\n

But, it might be something that would be good for you to implement in the next 6 months.<\/p>\n

Sometimes, you have to take on a more advanced strategy. You will learn a lot from the process.<\/p>\n

Stretch yourself and you will grow.<\/p>\n

Here are 4 tips to create a Video Marketing Campaign:<\/h1>\n

1) Remember that you don’t have to accomplish everything in one video<\/h2>\n

Think about your outcomes for the video series. What do you want to accomplish?<\/p>\n

Then, set individual outcomes for each video in the campaign.<\/p>\n

The first video might simply have a goal to build trust and rapport with your audience, deliver value and encourage them to watch the rest of the videos as you send them.<\/p>\n

2) Record the videos as you go<\/h2>\n

You don’t have to record all of the videos at once.<\/p>\n

If you have a short series, then it might make sense to record them all at once. If you have a lot of videos to create, then record them one or two at a time.<\/p>\n

3) Don’t worry about making a perfect video<\/h2>\n

Many business owners have an intention to create videos and stop short of uploading a video because they are not satisfied with how they look or what they said. Get over it! Record a video and publish it online!<\/p>\n

You are who you are. You have a message to share with the world. Focus on the value you will deliver. Take action to record your video and then publish it online.<\/p>\n

4) Structure the sequence of videos to build toward your end goal<\/h2>\n

Have a plan for where you want to lead people. You can lead people to your end goal in multiple ways.<\/p>\n

If your goal is to sell a product, then refer back to the product at the end of each video. Remember, repetition helps to reinforce your message.<\/p>\n

Would you like to leverage video in your business more effectively?<\/p>\n

Then, take time to make a plan to create a Video Marketing Campaign.<\/p>\n

Make it happen!<\/p>\n

Rick Cooper<\/strong>
\nOnline Marketing and Social Media Trainer<\/p>\n

Photo Credit: http:\/\/www.rgbstock.com\/photo\/mkjRdp2\/Domino<\/a><\/p>\n

Related Posts:<\/strong><\/p>\n

How to Use Videos to Educate Potential Customers<\/a><\/p>\n

3 Keys to Use Online Video to Drive Traffic to your Site<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I want to share an advanced strategy with you. Every year, small business owners decide to start recording videos to post online. It’s a great strategy. It will help to build trust and rapport. Videos can help to generate leads. One day, I was talking to one of my clients who is a Sales Coach. … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[20,42,62],"tags":[356,404,445,446],"class_list":["post-1188","post","type-post","status-publish","format-standard","hentry","category-lead-generation","category-marketing-2","category-video","tag-email-autoresponders","tag-online-lead-generation","tag-sequential-marketing-campaign","tag-video-marketing","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-ja","jetpack-related-posts":[{"id":1505,"url":"https:\/\/socialmediaoutcomes.com\/go\/leveraging-the-power-of-video-to-generate-leads-online\/","url_meta":{"origin":1188,"position":0},"title":"Leveraging the Power of Video to Generate Leads Online","author":"Rick Cooper","date":"July 25, 2015","format":false,"excerpt":"It's amazing how few small business owners are tapping into the power of video to attract new clients. It's a great strategy for lead generation. And let's face, every business needs more leads. Watch my Video Now to Learn More about Leveraging Video How many videos do you watch each\u2026","rel":"","context":"In "Lead Generation"","block_context":{"text":"Lead Generation","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/lead-generation\/"},"img":{"alt_text":"Online Video","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/07\/online-video-300x246.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":695,"url":"https:\/\/socialmediaoutcomes.com\/go\/3-keys-to-use-online-video-to-drive-traffic-to-your-site\/","url_meta":{"origin":1188,"position":1},"title":"3 Keys to Use Online Video to Drive Traffic to your Site","author":"Rick Cooper","date":"May 21, 2013","format":false,"excerpt":"Would you benefit from creating a series of videos that educate potential clients? Absolutely! Yet, why do so few business owners actually take the time to create videos? Some business owners are uncomfortable appearing on video. Others simply don\u2019t know what to say. Video is a great tool for promotion.\u2026","rel":"","context":"In "Lead Generation"","block_context":{"text":"Lead Generation","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/lead-generation\/"},"img":{"alt_text":"Online Video","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/05\/online-video-1-290x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":726,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-use-videos-to-educate-potential-customers\/","url_meta":{"origin":1188,"position":2},"title":"How to Use Videos to Educate Potential Customers","author":"Rick Cooper","date":"June 12, 2013","format":false,"excerpt":"There are many marketing strategies you can implement that create visibility online. One of the simplest strategies to implement that business owners often resist is to create videos. I want to share with you a powerful reason to create a video. You can educate potential customers and clients through this\u2026","rel":"","context":"In "Lead Generation"","block_context":{"text":"Lead Generation","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/lead-generation\/"},"img":{"alt_text":"Online Video","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/06\/online-video-300x169.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2267,"url":"https:\/\/socialmediaoutcomes.com\/go\/5-ways-to-make-your-campaign-emails-more-compelling\/","url_meta":{"origin":1188,"position":3},"title":"5 Ways to Make your Campaign Emails More Compelling","author":"Rick Cooper","date":"September 18, 2017","format":false,"excerpt":"Email marketing is an effective strategy for adding value. You can send a solo email. Or you can schedule a whole email marketing campaign. Email campaigns allow you to systematically build trust and rapport and share details of an offer or opportunity over time. Here are 5 strategies to create\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/09\/compelling-campaign-emails.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/09\/compelling-campaign-emails.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/09\/compelling-campaign-emails.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":608,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-record-a-video\/","url_meta":{"origin":1188,"position":4},"title":"How to Record a Video","author":"Rick Cooper","date":"April 24, 2013","format":false,"excerpt":"Are you interested in leveraging the power of video in your business? 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It takes time to build momentum. And when you build momentum, you don\u2019t want to lose it. 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