![\"Email](\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/12\/email-newsletter-article-298x300.jpg\")
One of my favorite marketing techniques is to send email messages. As much as I like social media, email marketing is often a more effective way of reaching people with your message.<\/p>\nOne of my favorite marketing techniques is to send email messages. As much as I like social media, email marketing is often a more effective way of reaching people with your message.<\/p>\n
The challenge for many business owners is what to write. Have you ever started to write an email message and then given up because you couldn\u2019t formulate a message?<\/p>\n
Here\u2019s a simple technique you can utilize: write articles for an ezine.<\/p>\n
Every business should have an email newsletter. One of the best reasons to send an ezine is because it is a great way to add value. <\/p>\n
So, how do you write an ezine article?<\/p>\n
What gets scheduled gets done. If you don\u2019t set a deadline for your ezine, it just won\u2019t get done.<\/p>\n
By having a deadline each week or month, it will help you to get into action to write an article.<\/p>\n
For example, you might decide to send out your email newsletter every Wednesday.<\/p>\n
When you write, it will be easier if you have a choice of topics to choose from.<\/p>\n
Create a spreadsheet and then brainstorm ideas that will appeal to your ideal customers.<\/p>\n
Then, when it\u2019s to write, pick a topic and get started.<\/p>\n
There is a time to write and a time to edit.<\/p>\n
I recommend blocking a half hour at a time to write an article. You may need 2-3 blocks of time to edit and publish the article.<\/p>\n
An article published online should generally be over 400 words.<\/p>\n
An ezine article can be shorter (200 \u2013 300 words).<\/p>\n
Once you send out an article in your newsletter, you can repurpose it. Take the content and use it in another format.<\/p>\n
I encourage you to start an ezine if you don\u2019t have one. It can be a great technique to add value to your audience. Always ask yourself, what is your audience interested in learning?<\/p>\n
Rick Cooper<\/strong> Photo Credit: http:\/\/www.rgbstock.com\/photo\/meMGYa0\/Email<\/a><\/p>\n Related Posts:<\/strong><\/p>\n Using an Email Newsletter to Develop Trust and Rapport<\/a><\/p>\n
\nOnline Marketing and Social Media Trainer<\/p>\n