{"id":116,"date":"2008-12-22T17:31:49","date_gmt":"2008-12-22T17:31:49","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/defining-your-niche-market\/"},"modified":"2015-03-24T07:43:02","modified_gmt":"2015-03-24T07:43:02","slug":"defining-your-niche-market","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/defining-your-niche-market\/","title":{"rendered":"Defining your Niche Market"},"content":{"rendered":"

\"Niche
\nDo you have a niche market? Have you clearly defined who you’re trying to reach?<\/p>\n

I enjoy talking to people who are trying to get clear on who they want to serve. Many entrepreneurs have not taken enough time to really define their niche market. And instead, their message doesn’t really communicate effectively to anyone in particular. Coaches, speakers and experts need to get very clear about their ideal clients in order to attract them.<\/p>\n

Here are three quick ideas to help you define your niche market:<\/p>\n

Who do you serve?<\/strong><\/p>\n

Get clear about your ideal client. Think about who you want to serve. What are the demographics of your ideal client? What is their gender? How old are they? What are they interested in? What challenges do they struggle with?<\/p>\n

Get Clear About Your Ideal Client!<\/strong><\/em><\/p>\n

What problems do you solve?<\/strong><\/p>\n

Are you an expert? Do you specialize in solving a particular problem? Do you offer specific solutions to people’s problems? What type of problems do you enjoy solving?<\/p>\n

Think of one person who is your perfect client.<\/strong><\/p>\n

One of the best exercises is to envision one person who best symbolizes your ideal client. Get very clear about what that person looks like and acts like. How do they dress? What is their attitude? What are they trying to accomplish? Now, when you sit down to write an email message to your list, think of that person!<\/p>\n

Rick Cooper
\nOnline Marketing and Social Media Trainer<\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Do you have a niche market? Have you clearly defined who you’re trying to reach? I enjoy talking to people who are trying to get clear on who they want to serve. Many entrepreneurs have not taken enough time to really define their niche market. And instead, their message doesn’t really communicate effectively to anyone … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[6,121,129,21,111,15,43,93],"tags":[187,178,242,226,241],"class_list":["post-116","post","type-post","status-publish","format-standard","hentry","category-blogs","category-law-of-attraction","category-niche-marketing","category-online-marketing-2","category-publicity","category-social-networking","category-speaking","category-writing","tag-attraction","tag-clients","tag-needs","tag-niche-market","tag-problems","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-1S","jetpack-related-posts":[{"id":108,"url":"https:\/\/socialmediaoutcomes.com\/go\/niche-marketing-for-coaches\/","url_meta":{"origin":116,"position":0},"title":"Niche Marketing for Coaches","author":"Rick Cooper","date":"February 6, 2009","format":false,"excerpt":"\"Do you think a coach needs a niche in order to succeed?\" No.\u00a0 But, I think most coaches will find success more quickly once they do select the right niche market for them. And, it will make the marketing process so much simpler and more effective. Yes, a lot of\u2026","rel":"","context":"In "Clients"","block_context":{"text":"Clients","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/clients-2\/"},"img":{"alt_text":"Niche Marketing for Coaches","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2009\/02\/Niche-Marketing-for-Coaches-300x201.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":151,"url":"https:\/\/socialmediaoutcomes.com\/go\/keys-to-attract-clients\/","url_meta":{"origin":116,"position":1},"title":"Keys to Attract Clients","author":"Rick Cooper","date":"May 31, 2008","format":false,"excerpt":"How do you attract clients? Good question! First, I strongly believe that you need to identify your ideal clients. Too many entrepreneurs have not taken the time to identify who is their best client. This results in the \"Everyone is a great client for me\" Syndrome. This comes from a\u2026","rel":"","context":"In "Clients"","block_context":{"text":"Clients","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/clients-2\/"},"img":{"alt_text":"Keys to Attract Clients","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2008\/05\/keys-to-attract-clients-300x199.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":158,"url":"https:\/\/socialmediaoutcomes.com\/go\/niche-marketing\/","url_meta":{"origin":116,"position":2},"title":"Niche Marketing Speech to American Marketing Association","author":"Rick Cooper","date":"May 13, 2008","format":false,"excerpt":"One of the keys to attracting your ideal clients is to select a niche market. I'm delivering a speech on May 14th to the American Marketing Association titled Niche Marketing: Stake Your Claim to Profitable Market Segments. How do you identify a profitable market niche for your business? What strategies\u2026","rel":"","context":"In "Niche Marketing"","block_context":{"text":"Niche Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/niche-marketing\/"},"img":{"alt_text":"Ama_logo_2","src":"https:\/\/i0.wp.com\/www.attractingidealclients.com\/images\/2008\/05\/13\/ama_logo_2.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":165,"url":"https:\/\/socialmediaoutcomes.com\/go\/next-show-episo\/","url_meta":{"origin":116,"position":3},"title":"Next Show: Episode 2 – Building a Client Profile","author":"Rick Cooper","date":"April 30, 2008","format":false,"excerpt":"Join us on April 30th for the next Episode of Attracting Ideal Clients, hosted by BlogTalkRadio. We'll be talking about building a client profile. Attracting Ideal Clients Internet Radio ShowNext Show: April 30th at 3pm Pacific \/ 5pm Central \/ 6pm EasternTune in: http:\/\/www.blogtalkradio.com\/thepdapro Have you selected a niche? Do\u2026","rel":"","context":"In "Radio Show"","block_context":{"text":"Radio Show","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/radio-show\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":112,"url":"https:\/\/socialmediaoutcomes.com\/go\/pppuntitled-documentppp-jerry-hart-is-january-14-guest-on-attracting-ideal-clients-show-tune-in-on-january-14t\/","url_meta":{"origin":116,"position":4},"title":"Jerry Hart is the January 14th Guest on Attracting Ideal Clients Show","author":"Rick Cooper","date":"January 14, 2009","format":false,"excerpt":"Tune in on January 14th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to Empower, encourage, simplify the message of How to Create a Social Media Explosion. Particularly by giving each person the path, tools and insight to make\/build relationships online and make money.Attracting Ideal Clients\u2026","rel":"","context":"In "Clients"","block_context":{"text":"Clients","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/clients-2\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2099,"url":"https:\/\/socialmediaoutcomes.com\/go\/3-questions-to-plan-an-information-product\/","url_meta":{"origin":116,"position":5},"title":"3 Questions to Plan an Information Product","author":"Rick Cooper","date":"January 6, 2017","format":false,"excerpt":"Planning is thought before action. Consider how things would be different if you created an Information Product. Are you interested in positioning yourself as an expert? Launching an Information Product has enormous benefits. Let's look at a few ideas that will help you get into action to create an Information\u2026","rel":"","context":"In "Information Products"","block_context":{"text":"Information Products","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/information-products\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/3-questions-to-plan-an-information-product.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/3-questions-to-plan-an-information-product.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/3-questions-to-plan-an-information-product.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":3,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"predecessor-version":[{"id":1405,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/116\/revisions\/1405"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}