{"id":1068,"date":"2014-12-02T00:01:35","date_gmt":"2014-12-02T00:01:35","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=1068"},"modified":"2014-12-04T22:11:54","modified_gmt":"2014-12-04T22:11:54","slug":"4-tips-to-create-content-to-attract-customers-online","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/4-tips-to-create-content-to-attract-customers-online\/","title":{"rendered":"4 Tips to Create Content to Attract Customers Online"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1112 size-medium\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/12\/content-creation-tips-300x194.jpg\" alt=\"content-creation-tips\" width=\"300\" height=\"194\" srcset=\"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/12\/content-creation-tips-300x194.jpg 300w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/12\/content-creation-tips-1024x663.jpg 1024w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/12\/content-creation-tips.jpg 1072w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Marketing is about communication. It&#8217;s about sharing a message that connects with your audience.<\/p>\n<p>People like to do business with people they Know, Like and Trust.<\/p>\n<p><strong>How do you build Trust and Rapport?<\/strong><\/p>\n<p>One simple way is through creating content. You need to create information (written, audio and video) and post it online. Content is information that adds value. It&#8217;s information that educates and informs.<\/p>\n<p>What messages do you want to communicate?<\/p>\n<h2>Here are 4 tips to create new content:<\/h2>\n<ul>\n<li>Share tips and strategies<\/li>\n<li>Solve a common problem<\/li>\n<li>Answer a burning question<\/li>\n<li>Write about a topic that will start a conversation with your ideal clients<\/li>\n<\/ul>\n<p>When you post content online, it will naturally attract your ideal customers. If you optimize your site for search engines, people will find your site simply by searching.<\/p>\n<p>You can also drive content to your site by using strategies like article marketing.<\/p>\n<p>You can post an article (another example of content) on an article directory and include a link back to your site. This will create a backlink and will also give people an opportunity to click and visit your site.<\/p>\n<p>What content would you like to create?<\/p>\n<p><strong>Here are some examples of content you can create on the internet:<\/strong><\/p>\n<p>-Blog posts<br \/>\n-Articles<br \/>\n-Special Reports<br \/>\n-Ebooks<br \/>\n-Audio<br \/>\n-Video<br \/>\n-Infographic<br \/>\n-Worksheets<br \/>\n-Templates<br \/>\n-Checklists<br \/>\n-Top Ten List<br \/>\n-List of websites<br \/>\n-ecourses<\/p>\n<p>Set a goal for what content you want to create.<\/p>\n<p>Pick one of the above items and start working on it.<\/p>\n<p>Send me a quick email once you have posted it online. I like to see what progress you are making. Email me at Rick(at)SocialMediaOutcomes.com.<\/p>\n<p><strong>Rick Cooper<\/strong><br \/>\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is about communication. It&#8217;s about sharing a message that connects with your audience. People like to do business with people they Know, Like and Trust. How do you build Trust and Rapport? One simple way is through creating content. You need to create information (written, audio and video) and post it online. Content is &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/4-tips-to-create-content-to-attract-customers-online\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,339,21],"tags":[7,48,440],"class_list":["post-1068","post","type-post","status-publish","format-standard","hentry","category-article-marketing","category-content-marketing","category-online-marketing-2","tag-article-marketing-2","tag-content-creation","tag-tips-to-create-content","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-he","jetpack-related-posts":[{"id":33,"url":"https:\/\/socialmediaoutcomes.com\/go\/article-marketing-tips-to-attract-your-ideal-clients\/","url_meta":{"origin":1068,"position":0},"title":"Article Marketing Tips to Attract your Ideal Clients","author":"Rick Cooper","date":"March 22, 2012","format":false,"excerpt":"People often ask me what is a good strategy to position them as an expert online. There are many strategies that will do this. One of the fastest and easiest is to simply write an article. An article is about 400 to 600 words. You should focus on one topic\u2026","rel":"","context":"In &quot;Article Marketing&quot;","block_context":{"text":"Article Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/article-marketing\/"},"img":{"alt_text":"Article Marketing Tips","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2012\/03\/article-marketing-tips-300x199.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":748,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-attract-customers-with-a-free-report\/","url_meta":{"origin":1068,"position":1},"title":"Tips to Attract Customers With a Free Report","author":"Rick Cooper","date":"July 8, 2013","format":false,"excerpt":"To be successful using Online Marketing, you will benefit from implementing Content Marketing strategies. Content is information that adds value to your ideal clients. Content marketing is creating content to attract clients online. One of the best ways to attract new customers is to simply create great content and share\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/content-marketing\/"},"img":{"alt_text":"Free Report","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/07\/freeReport.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":90,"url":"https:\/\/socialmediaoutcomes.com\/go\/karen-sielski-strategies-search-engine-optimization\/","url_meta":{"origin":1068,"position":2},"title":"Karen Sielski is the July 15th Guest on Attracting Ideal Clients Show","author":"Rick Cooper","date":"July 14, 2009","format":false,"excerpt":"\u00a0 Tune in on July 15th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about Strategies for Search Engine Optimization (SEO).\u00a0You'll learn tips and strategies to attract clients, generate leads and close more sales. Strategies\u00a0 for Search Engine Optimization (SEO)July 15th (Episode 30)6pm Pacific \/ 8pm Central \/\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"Karen_sielski_pic","src":"http:\/\/rickcooper.typepad.com\/.a\/6a00d83455448769e2011572040a6e970b-800wi","width":350,"height":200},"classes":[]},{"id":1166,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-and-strategies-to-write-an-interesting-ezine-article\/","url_meta":{"origin":1068,"position":3},"title":"Tips and Strategies to Write an Interesting Ezine Article","author":"Rick Cooper","date":"December 11, 2014","format":false,"excerpt":"One of my favorite marketing techniques is to send email messages. As much as I like social media, email marketing is often a more effective way of reaching people with your message. The challenge for many business owners is what to write. Have you ever started to write an email\u2026","rel":"","context":"In &quot;Article Marketing&quot;","block_context":{"text":"Article Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/article-marketing\/"},"img":{"alt_text":"Email Newsletter Article","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/12\/email-newsletter-article-298x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":938,"url":"https:\/\/socialmediaoutcomes.com\/go\/3-blogging-tips-to-attract-more-clients\/","url_meta":{"origin":1068,"position":4},"title":"3 Blogging Tips to Attract More Clients","author":"Rick Cooper","date":"August 20, 2014","format":false,"excerpt":"A blog is simply one of the best content marketing platforms available to you. Content marketing allows you to attract people searching for information. And not only that, it will attract your ideal clients. A blog can help to establish your authority. By posting to a blog, you will become\u2026","rel":"","context":"In &quot;Blogs&quot;","block_context":{"text":"Blogs","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/blogs\/"},"img":{"alt_text":"Blogging Tips","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/08\/blogging-tips-300x180.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":111,"url":"https:\/\/socialmediaoutcomes.com\/go\/attraction_marketing_tips\/","url_meta":{"origin":1068,"position":5},"title":"Attraction Marketing Tips &#8211; New Blog Series","author":"Rick Cooper","date":"January 16, 2009","format":false,"excerpt":"Would you like to attract more of your ideal clients? Great! I'm going to share a series of Attraction Marketing Tips with you. I'll be posting a new tip each week.I need your feedback! Let me know what Attraction Marketing topics you would like me to cover. Share your Feedback:\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/1068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=1068"}],"version-history":[{"count":11,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/1068\/revisions"}],"predecessor-version":[{"id":1136,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/1068\/revisions\/1136"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=1068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=1068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=1068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}