{"id":1047,"date":"2014-11-25T22:20:45","date_gmt":"2014-11-25T22:20:45","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=1047"},"modified":"2015-04-01T17:11:46","modified_gmt":"2015-04-01T17:11:46","slug":"establishing-online-marketing-goals-for-your-business","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/establishing-online-marketing-goals-for-your-business\/","title":{"rendered":"Establishing Online Marketing Goals for your Business"},"content":{"rendered":"

\"OnlineHave you set your online marketing goals for the next quarter?<\/p>\n

Many small business owners don’t take the time to write down their goals. How can you know whether you are making progress unless you know what you are trying to accomplish?<\/p>\n

Goals help to drive activity. They keep you motivated and on track. Goals assist you in avoiding distractions.<\/p>\n

Here are 3 specific online marketing goals you should set for your business:<\/p>\n

1) Revenue Production<\/h3>\n

First and foremost, you need to focus on revenue producing activities. And that starts with getting clear on your revenue goals.<\/p>\n

Identify how many sales of each product you want to earn for the next quarter. If you have a lot of products, then just pick the top 5 products or services to focus on them when you set your goals.<\/p>\n

2) Lead Generation<\/h3>\n

It’s critical to build a permission-based email list. Email marketing is still one of the best online marketing strategies to help you develop an ongoing relationship with customers and prospects.<\/p>\n

Set goals for the number of new leads you want to generate each month, as well as the number of new prospects.<\/p>\n

3) Social Media Results<\/h3>\n

Social media results can be difficult to quantify. And yet, there is a value in setting goals for what you want to accomplish using social media.<\/p>\n

Set goals for the number of new friends or followers you want to add.<\/p>\n

Determine how many people you want to respond to your social media promotions. This can be difficult to track and measure but by setting a goal it helps you to find a solution.<\/p>\n

You can also set goals related to developing Joint Venture relationships. How many new JV partners do you want to find and what results will that give you?<\/p>\n

It’s not always easy or practical to track results received through social media, but you can leverage online tools to help in the process.<\/p>\n

All in all, getting clear on your online marketing goals will help you increase your results.<\/p>\n

My mentor Eric Lofholm says, “Wherever you focus your attention, you will see an improvement in results.” Eric is correct!<\/p>\n

Establish goals for the next quarter and then track your progress.<\/p>\n

Rick Cooper<\/strong>
\nOnline Marketing and Social Media Trainer<\/p>\n

Related Posts<\/h1>\n

Success Secrets: Set Annual Goals<\/a><\/p>\n

Achieve your Goals and Become More<\/a><\/p>\n

Work on your Goals<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Have you set your online marketing goals for the next quarter? Many small business owners don’t take the time to write down their goals. How can you know whether you are making progress unless you know what you are trying to accomplish? Goals help to drive activity. They keep you motivated and on track. Goals … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[114,20,21,14],"tags":[73,436,468,435],"class_list":["post-1047","post","type-post","status-publish","format-standard","hentry","category-goals","category-lead-generation","category-online-marketing-2","category-social-media","tag-joint-ventures","tag-lead-generation-systems","tag-online-marketing-goals","tag-revenue-production","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-gT","jetpack-related-posts":[{"id":1314,"url":"https:\/\/socialmediaoutcomes.com\/go\/leveraging-the-power-of-consistency-in-your-marketing\/","url_meta":{"origin":1047,"position":0},"title":"Leveraging the Power of Consistency in your Marketing","author":"Rick Cooper","date":"February 10, 2015","format":false,"excerpt":"Are you following a consistent strategy to build your business? Or do you have a hit and miss strategy? Unfortunately for many business owners, they are not marketing their business consistently. Take a look at your bottom line results. Are you achieving your goals or falling short? Improving Marketing Results\u2026","rel":"","context":"In "Content Marketing"","block_context":{"text":"Content Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/content-marketing\/"},"img":{"alt_text":"Marketing Consistency","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/02\/marketing-consistency-300x200.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":65,"url":"https:\/\/socialmediaoutcomes.com\/go\/work-on-your-goals\/","url_meta":{"origin":1047,"position":1},"title":"Work on your Goals","author":"Rick Cooper","date":"June 13, 2010","format":false,"excerpt":"\u00a0\"If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us.\" ~Jim Rohn I love quotes. There is so much\u2026","rel":"","context":"In "Goals"","block_context":{"text":"Goals","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/goals\/"},"img":{"alt_text":"expert-quote","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/07\/expert-quote.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":984,"url":"https:\/\/socialmediaoutcomes.com\/go\/achieve-your-goals-and-become-more\/","url_meta":{"origin":1047,"position":2},"title":"Achieve your Goals and Become More","author":"Rick Cooper","date":"October 16, 2014","format":false,"excerpt":"How often do you sit down and write out your goals? It's a good idea to establish a periodic, consistent goal-setting process. For example, you can set goals on a monthly basis. Then, throughout the month, review your goals and identify specific action steps. What happens when you work to\u2026","rel":"","context":"In "Goals"","block_context":{"text":"Goals","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/goals\/"},"img":{"alt_text":"Goal Achievement","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/goal-achievement-150x150.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1058,"url":"https:\/\/socialmediaoutcomes.com\/go\/7-advanced-social-media-marketing-tactics\/","url_meta":{"origin":1047,"position":3},"title":"7 Advanced Social Media Marketing Tactics","author":"Rick Cooper","date":"December 1, 2014","format":false,"excerpt":"Social Media Marketing can be easy or complex. It just depends on what your goals are. If you don\u2019t have expectations for what you want to accomplish, then your social media marketing may be simple. At a certain point though, you might decide that you want to accomplish more using\u2026","rel":"","context":"In "Social Marketing"","block_context":{"text":"Social Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/social-marketing\/"},"img":{"alt_text":"Social Media Marketing Tactics","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/12\/social-media-marketing-tactics-300x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2089,"url":"https:\/\/socialmediaoutcomes.com\/go\/7-reasons-you-didnt-achieve-your-goals\/","url_meta":{"origin":1047,"position":4},"title":"7 Reasons You Didn\u2019t Achieve Your Goals","author":"Rick Cooper","date":"December 21, 2016","format":false,"excerpt":"Year-end is a time of reflection. And it's also a good idea to evaluate your progress at the end of each week and month. The process of reflection can be enlightening. Taking time to review your goals and your results helps you to understand how intentional you were. What is\u2026","rel":"","context":"In "Goals"","block_context":{"text":"Goals","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/goals\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/12\/7-reasons-you-did-not-achieve-your-goals.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/12\/7-reasons-you-did-not-achieve-your-goals.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/12\/7-reasons-you-did-not-achieve-your-goals.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/12\/7-reasons-you-did-not-achieve-your-goals.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1820,"url":"https:\/\/socialmediaoutcomes.com\/go\/your-social-media-game-plan\/","url_meta":{"origin":1047,"position":5},"title":"Your Social Media Game Plan","author":"Rick Cooper","date":"April 11, 2016","format":false,"excerpt":"Planning is thought before action. In order to leverage social media effectively, you need a game plan. What is a game plan? It is a written document which will guide your efforts on social media. Here's what you should include in your game plan: 1. Your message 2. 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