{"id":1039,"date":"2014-11-20T22:34:37","date_gmt":"2014-11-20T22:34:37","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=1039"},"modified":"2014-11-20T22:41:35","modified_gmt":"2014-11-20T22:41:35","slug":"improving-the-language-on-your-website","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/improving-the-language-on-your-website\/","title":{"rendered":"Improving the Language on your Website"},"content":{"rendered":"

\"AdamMy friend and Website expert Adam Hommey shared a great insight on his blog recently<\/a>. He wrote that many business owners have lost the spark in communicating effectively with their audience. To prove this, he says,<\/p>\n

“It feels like you’re having the same conversation every single day. Look at your ezines, blog posts, articles, teleseminars, Facebook updates, LinkedIn discussion topics, etc. Pretend you’re seeing it for the first time. Is it exciting? Interesting? Entertaining? Inspiring?”<\/p>\n

Think about your own writing. Is your own writing interesting and effective? Does it connect with your audience?<\/p>\n

For many people, the answer may be no. Why does this happen?<\/p>\n

Adam shares a few excellent insights into why your writing might be ineffective.<\/p>\n

Click here to read his full blog post<\/a>.<\/p>\n

The good news is that it’s easy to revise the copy on your website. Take time periodically to evaluate and update your web copy.<\/p>\n

Rick Cooper<\/strong>
\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"

My friend and Website expert Adam Hommey shared a great insight on his blog recently. He wrote that many business owners have lost the spark in communicating effectively with their audience. To prove this, he says, “It feels like you’re having the same conversation every single day. Look at your ezines, blog posts, articles, teleseminars, … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[339,431,93],"tags":[434,433,432],"class_list":["post-1039","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-websites-2","category-writing","tag-adam-hommey","tag-copywriting-tips","tag-website-conversion","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-gL","jetpack-related-posts":[{"id":2496,"url":"https:\/\/socialmediaoutcomes.com\/go\/sharing-productivity-tips-with-your-audience\/","url_meta":{"origin":1039,"position":0},"title":"Sharing Productivity Tips with Your Audience","author":"Rick Cooper","date":"February 15, 2021","format":false,"excerpt":"Whenever we burn out from working, it can be difficult to jump back in and get productive again. As a coach or speaker, your audience is no different. All professionals eventually, and on more than one occasion, come to the point in their day, week, or month where it just\u2026","rel":"","context":"In "Attitude"","block_context":{"text":"Attitude","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/attitude\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2021\/02\/sharing-productivity-tips-with-your-audience.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2021\/02\/sharing-productivity-tips-with-your-audience.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2021\/02\/sharing-productivity-tips-with-your-audience.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":62,"url":"https:\/\/socialmediaoutcomes.com\/go\/keys-to-create-content-for-your-blog\/","url_meta":{"origin":1039,"position":1},"title":"Keys to Create Content for your Blog","author":"Rick Cooper","date":"November 5, 2010","format":false,"excerpt":"One of the challenges most bloggers face is what to write about on their blog. Internet expert Joel Comm writes about this subject on his blog. In his post, \"How to Decide What to Write About,\" Joel states: \"People are always search for how-to do this or that. Just go\u2026","rel":"","context":"In "Attraction Marketing"","block_context":{"text":"Attraction Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/attraction-marketing\/"},"img":{"alt_text":"How to create content for blog","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2010\/11\/How-to-create-content-for-blog-300x193.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2552,"url":"https:\/\/socialmediaoutcomes.com\/go\/make-your-email-copy-concise-and-conversational\/","url_meta":{"origin":1039,"position":2},"title":"Make Your Email Copy Concise and Conversational","author":"Rick Cooper","date":"October 13, 2022","format":false,"excerpt":"Would you like people to read your marketing emails and take action? An effective approach is to write clearly and simply. Concise language is plain and simple.\u00a0 Use the most effective words to get straight to the point. Eliminate unnecessary phrases.\u00a0 Write in an active voice. Here are 3 Techniques\u2026","rel":"","context":"In "Content Marketing"","block_context":{"text":"Content Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/content-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/10\/tips-to-make-your-email-copy-concise-and-conversational.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/10\/tips-to-make-your-email-copy-concise-and-conversational.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/10\/tips-to-make-your-email-copy-concise-and-conversational.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2267,"url":"https:\/\/socialmediaoutcomes.com\/go\/5-ways-to-make-your-campaign-emails-more-compelling\/","url_meta":{"origin":1039,"position":3},"title":"5 Ways to Make your Campaign Emails More Compelling","author":"Rick Cooper","date":"September 18, 2017","format":false,"excerpt":"Email marketing is an effective strategy for adding value. You can send a solo email. Or you can schedule a whole email marketing campaign. Email campaigns allow you to systematically build trust and rapport and share details of an offer or opportunity over time. 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Content marketing allows you to attract people searching for information. And not only that, it will attract your ideal clients. A blog can help to establish your authority. By posting to a blog, you will become\u2026","rel":"","context":"In "Blogs"","block_context":{"text":"Blogs","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/blogs\/"},"img":{"alt_text":"Blogging Tips","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/08\/blogging-tips-300x180.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2580,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-write-a-subject-line-that-grabs-attention\/","url_meta":{"origin":1039,"position":5},"title":"How To Write a Subject Line that Grabs Attention","author":"Rick Cooper","date":"December 8, 2022","format":false,"excerpt":"A subject line is potentially the most important element of an email message. Why? Because the subject line is what a subscriber sees in their inbox. It determines whether they will open the message or send it to trash. Don't worry though. I have a few suggestions to help you\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/12\/how-to-write-a-subject-line-that-grabs-attention.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/12\/how-to-write-a-subject-line-that-grabs-attention.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/12\/how-to-write-a-subject-line-that-grabs-attention.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/1039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=1039"}],"version-history":[{"count":6,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/1039\/revisions"}],"predecessor-version":[{"id":1046,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/1039\/revisions\/1046"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=1039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=1039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=1039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}