{"id":1025,"date":"2014-11-12T15:29:40","date_gmt":"2014-11-12T15:29:40","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=1025"},"modified":"2014-11-12T15:29:40","modified_gmt":"2014-11-12T15:29:40","slug":"how-to-use-an-information-product-to-build-your-client-base","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/how-to-use-an-information-product-to-build-your-client-base\/","title":{"rendered":"How to Use an Information Product to Build Your Client Base"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/11\/audio-info-product-300x300.jpg\" alt=\"Audio Information Product\" width=\"300\" height=\"300\" class=\"alignright size-medium wp-image-1027\" srcset=\"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/11\/audio-info-product-300x300.jpg 300w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/11\/audio-info-product-150x150.jpg 150w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/11\/audio-info-product.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>It&#8217;s a fact that for business owners that offer a service, they are limited to how much work they can actually do in a day.<\/p>\n<p>Of course, you can hire staff to complete the work for you. Any company interested in growing should hire full time or part-time employees or contract out to remote workers.<\/p>\n<p>But, there is a simpler solution to create leverage. You can develop an Information Product and sell it online.<\/p>\n<p>This strategy is great for anyone that is an expert in their field. That includes coaches, speakers, trainers, consultants and other service-based professionals.<\/p>\n<p>You can use an Information Product to grow your client base.<\/p>\n<p>Creating an Information Product will give you something to sell at a lower price point. Plus, you can explain in an Information Product how you work with clients and lead them to a next step in working with you.<\/p>\n<p>An Information Product will attract new clients and build your business. <\/p>\n<h1>Here are 3 reasons you need an Information Product:<\/h1>\n<h2>1) An Information Product positions you as an expert<\/h2>\n<p>If you want to increase your credibility, then create an Information Product. It&#8217;s an easy way to plant your flag and declare your expertise on a topic.<\/p>\n<p>It helps to establish your authority in your field. And by the way, you will increase your knowledge as you work on an information product.<\/p>\n<h2>2) An Information Product generates income<\/h2>\n<p>Need to increase your cash flow? When you create an Information Product, you have an asset that will generate income for you. Market your Information Product online and attract your ideal clients.<\/p>\n<p>There are many ways you sell an information product.<\/p>\n<h1>You can sell an Information Product through:<\/h1>\n<ul>\n<li>Email marketing<\/li>\n<li>Teleseminars and webinars<\/li>\n<li>Public speaking<\/li>\n<li>Seminars and workshops<\/li>\n<li>Telesemarketing<\/li>\n<li>JV Partners<\/li>\n<li>Online stores<\/li>\n<li>Retail stores<\/li>\n<\/ul>\n<h2>3) An Information Product creates massive leverage<\/h2>\n<p>For business owners that offer a service, once you make a sale, you have to deliver it. This often takes more effort than earning the sale itself.<\/p>\n<p>When you create an Information Product, you create it once and then sell it time and again. There is no additional effort required to deliver on it. This creates massive leverage. <\/p>\n<p>Information Products are easy to create. But, it does take a lot of effort. <\/p>\n<p>Have you thought about creating an Information Product? Maybe it&#8217;s time. Just think, in 90 days you could have a brand new product to launch!<\/p>\n<p><strong>Rick Cooper<\/strong><br \/>\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a fact that for business owners that offer a service, they are limited to how much work they can actually do in a day. Of course, you can hire staff to complete the work for you. Any company interested in growing should hire full time or part-time employees or contract out to remote workers. &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/how-to-use-an-information-product-to-build-your-client-base\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[339,394,129],"tags":[428,396,123,47],"class_list":["post-1025","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-information-products","category-niche-marketing","tag-audio-programs","tag-information-products-2","tag-public-speaking","tag-webinars-2","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-gx","jetpack-related-posts":[{"id":103,"url":"https:\/\/socialmediaoutcomes.com\/go\/infoproducts-tips\/","url_meta":{"origin":1025,"position":0},"title":"Tips to Create InfoProducts from Andy Wibbels","author":"Rick Cooper","date":"March 23, 2009","format":false,"excerpt":"Small Business Blogging Expert Andy Wibbels recently shared some great tips on how to create InfoProducts. Andy says, \"After you've targeted a specific niche (or lifestyle) and looked at why they go online and why we buy, and fashioned your content into net peppered with keywords and concepts in multiple\u2026","rel":"","context":"In &quot;Law of Attraction&quot;","block_context":{"text":"Law of Attraction","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/law-of-attraction\/"},"img":{"alt_text":"Andy Wibbels InfoProducts Tips","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2009\/03\/Andy-Wibbels-InfoProducts-Tips.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":603,"url":"https:\/\/socialmediaoutcomes.com\/go\/why-you-need-to-create-an-information-product\/","url_meta":{"origin":1025,"position":1},"title":"Why You Need to Create an Information Product","author":"Rick Cooper","date":"April 29, 2013","format":false,"excerpt":"In today's environment, online marketing is a critical component to achieve small business success. You need to generate leads and earn sales online. You need a free offer available on a Lead Capture Page. You need sales pages to give people an opportunity to buy your products and services. And\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/content-marketing\/"},"img":{"alt_text":"audio CD 1","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/04\/audio-CD-1-300x257.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":72,"url":"https:\/\/socialmediaoutcomes.com\/go\/use-audio-to-attract-clients\/","url_meta":{"origin":1025,"position":2},"title":"Use Audio to Attract Clients","author":"Rick Cooper","date":"April 19, 2010","format":false,"excerpt":"One of the easiest and most fun Attraction Marketing strategies is the use of audio. You can quickly and easily create an audio recording. You can share tips and strategies that provide value and create an audience that wants to learn more. All you need is a microphone, a computer\u2026","rel":"","context":"In &quot;Attraction Marketing&quot;","block_context":{"text":"Attraction Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/attraction-marketing\/"},"img":{"alt_text":"Use Audio to Attract Client","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2010\/04\/Use-Audio-to-Attract-Client.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1596,"url":"https:\/\/socialmediaoutcomes.com\/go\/chris-lema-talks-about-wordpress-membership-plugins-at-wordcamp-sacramento-2015\/","url_meta":{"origin":1025,"position":3},"title":"Chris Lema Talks About WordPress Membership Plugins at Wordcamp Sacramento 2015","author":"Rick Cooper","date":"November 9, 2015","format":false,"excerpt":"Topic: WordPress Membership Plugins Speaker: Chris Lema Probably the most entertaining speaker at Wordcamp Sacramento, in my humble opinion, was Chris Lema. He has a larger than life personality and is clearly an expert in his field. His presentation was funny at times, while also being jam-packed with amazing content.\u2026","rel":"","context":"In &quot;Websites&quot;","block_context":{"text":"Websites","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/websites-2\/"},"img":{"alt_text":"chris-lema-wordpress-membership-plugins","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/11\/chris-lema-wordpress-membership-plugins-300x209.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":865,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-create-a-banner-ad-to-sell-a-product-online\/","url_meta":{"origin":1025,"position":4},"title":"Tips to Create a Banner Ad to Sell a Product Online","author":"Rick Cooper","date":"November 1, 2013","format":false,"excerpt":"There are many strategies that will help you generate leads and earn sales online. An often overlooked technique can help to steer traffic in your direction. You can create a banner ad and link out to a lead capture page or sales page. A banner ad gets attention because it\u2026","rel":"","context":"In &quot;Expert Marketing&quot;","block_context":{"text":"Expert Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/expert-marketing\/"},"img":{"alt_text":"banner ad icon","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/11\/banner_ad_icon-150x150.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2197,"url":"https:\/\/socialmediaoutcomes.com\/go\/speaker-marketing-tips-developing-a-bundle\/","url_meta":{"origin":1025,"position":5},"title":"Speaker Marketing Tips: Developing a Bundle","author":"Rick Cooper","date":"April 19, 2017","format":false,"excerpt":"So, you are a public speaker. What do you have to offer potential clients? As a speaker, you have an amazing array of options. All you have to do is utilize your creativity. Are you a creative person? Simply tap into your creativity and create something you can monetize. Let\u2026","rel":"","context":"In &quot;Information Products&quot;","block_context":{"text":"Information Products","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/information-products\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/speaker-marketing-tips-developing-a-bundle.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/speaker-marketing-tips-developing-a-bundle.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/speaker-marketing-tips-developing-a-bundle.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/1025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=1025"}],"version-history":[{"count":2,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/1025\/revisions"}],"predecessor-version":[{"id":1028,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/1025\/revisions\/1028"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=1025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=1025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=1025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}