{"id":102,"date":"2009-03-24T11:16:13","date_gmt":"2009-03-24T11:16:13","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/social-media-marketing-program\/"},"modified":"2015-02-05T08:30:59","modified_gmt":"2015-02-05T08:30:59","slug":"social-media-marketing-program","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/social-media-marketing-program\/","title":{"rendered":"Develop a Social Media Marketing Program"},"content":{"rendered":"

\"Social
\nAre you wondering how to leverage social media in your marketing efforts? Do you currently just wander from site to site adding a little value here and a little value there? It’s time to develop a Social Media Marketing Program.<\/p>\n

Lee Odden posted on Blog Business Consulting <\/a>compares and contrasts a traditional direct mail campaign against a social media marketing program. Lee says,<\/p>\n

“With social media marketing, there is an assumption that there is already involvement with the social communities involved – profile(s), network of friends, content submission, voting and participation. That\u2019s the big mistake most marketers make when trying to promote products and services on the social web. They\u2019ll create an account on a social media site, put up some content and expect the social media world to be their oyster without having built a network first.”<\/div>\n

Leverage Social Media in Your Business!<\/strong><\/em><\/p>\n

Lee offers 11 specific strategies to include in your social media marketing program<\/a>. For example, he writes, “Reach out to influentials on a one to one basis, recognizing them for sharing their opinion, explaining the offer and your goals – ask them to join in in spreading the good word. Explain what\u2019s in it for them and what\u2019s in it for the community.”<\/p>\n

What can you do to leverage social media in your business? What can you do to create more value for your network. Take a step back and develop a social media marketing program.<\/p>\n

Rick Cooper
\nOnline Marketing and Social Media Trainer<\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Are you wondering how to leverage social media in your marketing efforts? Do you currently just wander from site to site adding a little value here and a little value there? It’s time to develop a Social Media Marketing Program. Lee Odden posted on Blog Business Consulting compares and contrasts a traditional direct mail campaign … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[23,19,129,21,13,14,15],"tags":[187,68,178,209,12,16,51],"class_list":["post-102","post","type-post","status-publish","format-standard","hentry","category-communication","category-entrepreneur","category-niche-marketing","category-online-marketing-2","category-social-marketing","category-social-media","category-social-networking","tag-attraction","tag-blog","tag-clients","tag-consulting","tag-rick-cooper","tag-social-media-2","tag-social-networking-2","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-1E","jetpack-related-posts":[{"id":45,"url":"https:\/\/socialmediaoutcomes.com\/go\/social-media-tips-to-network-online\/","url_meta":{"origin":102,"position":0},"title":"Social Media Tips to Network Online","author":"Rick Cooper","date":"May 24, 2011","format":false,"excerpt":"Social Media offers huge potential to market your business online. But, that doesn't mean you should just spam people. You need to connect, develop relationships and add value. In this video I share several critical ideas to help you leverage social media sites like Facebook and Twitter. Watch this Video\u2026","rel":"","context":"In "Online Marketing"","block_context":{"text":"Online Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/online-marketing-2\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":235,"url":"https:\/\/socialmediaoutcomes.com\/go\/focus-on-adding-value\/","url_meta":{"origin":102,"position":1},"title":"Focus on Adding Value","author":"Rick Cooper","date":"June 16, 2012","format":false,"excerpt":"Many years ago, I learned a valuable principle that I follow to this day. It is simple and yet it's powerful. It is based on the fact that people do business with people they know, like and trust. So, how do you build trust and rapport? By implementing this simple\u2026","rel":"","context":"In "Online Marketing"","block_context":{"text":"Online Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/online-marketing-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2012\/06\/focus-on-adding-value-300x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":101,"url":"https:\/\/socialmediaoutcomes.com\/go\/twitter-tweets\/","url_meta":{"origin":102,"position":2},"title":"Do People REALLY Care What You Twitter About?","author":"Rick Cooper","date":"March 24, 2009","format":false,"excerpt":"Social media is all the rage. Everyone is connecting and networking online. And Twitter illustrates the unique nature of social networking, that millions of people are simultaneously twittering to the masses.This humorous if not biting commentary on Twitter demonstrates how silly the whole process is. Yet, you can't deny the\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":957,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-develop-personal-relationships-through-social-media\/","url_meta":{"origin":102,"position":3},"title":"Tips to Develop Personal Relationships through Social Media","author":"Rick Cooper","date":"October 1, 2014","format":false,"excerpt":"Is it harder to develop relationships online than offline? Yes it is. When you meet someone in person, you can look into their eyes and talk to them. You can really get a sense of the person. When you meet someone online, you are limited to seeing just what they\u2026","rel":"","context":"In "Relationship Marketing"","block_context":{"text":"Relationship Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/relationship-marketing\/"},"img":{"alt_text":"Social Media Relationships","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/social-media-relationships-300x230.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1924,"url":"https:\/\/socialmediaoutcomes.com\/go\/making-social-media-graphics\/","url_meta":{"origin":102,"position":4},"title":"Making Social Media Graphics","author":"Rick Cooper","date":"August 24, 2016","format":false,"excerpt":"I love tapping into my creativity. Sometimes I challenge myself in order to keep me on my toes. For example, just recently, I emailed clients in my Social Media and Online Networking Mastery Program and offered to create a social media graphic for them at no charge. I normally charge\u2026","rel":"","context":"In "Content Marketing"","block_context":{"text":"Content Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/content-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/08\/making-social-media-graphics.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/08\/making-social-media-graphics.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/08\/making-social-media-graphics.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1350,"url":"https:\/\/socialmediaoutcomes.com\/go\/increasing-the-value-of-your-social-network\/","url_meta":{"origin":102,"position":5},"title":"Increasing the Value of your Social Network","author":"Rick Cooper","date":"March 10, 2015","format":false,"excerpt":"If I looked into my crystal ball to predict the future, I believe that I would see that 3 years from now people will value social media a lot more than they do today. 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