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Apr 27

Write an Article to Position Yourself as an Expert

Article WritingLooking for a great way to begin positioning yourself as an expert? Write an article! This is a quick and easy strategy to begin adding value to attract clients. People want to know that you are knowledgeable before they work with you. Show them.

As an author and a speaker, I have developed a body of content over the last 7 years. But, when I first started my business, I didn’t have anything except what I knew in my brain. I started out simply by writing articles, posting to a blog and then creating reports.

Over the years, I wrote several books, workbooks and created an audio CD set. I know this can seem daunting to someone just starting out. Hang in there. It gets easier each time you do it.

Attract Clients with an Article!

Here are 5 quick tips to help you get started:

1) Brainstorm a list of topics and then prioritize them

2) Don’t worry about coming up with the perfect title, just get started

3) Make a list of 3-5 points you want to cover in the article

4) Write the first draft and then set it aside

5) Edit, edit, edit

I have now reached a point that I can write an article from start to finish without having to make any edits. (Okay, it’s always a good idea to read through your articles at least once to catch typos.) I take more time when I write books, reports and ebooks.

If you have thought about writing articles, but have hesitated, what’s holding you back? Take a risk and get started today!

About the author

Rick Cooper

Rick is an Author, Speaker, and Coach. He is author of Seize your Opportunities, Marketing Magic, and Extreme Excellence. Rick works with small business owners who want to generate more leads online and increase sales on the internet.He specializes in working with Coaches, Speakers, and Experts. He helps them leverage their expertise to attract clients online. He has provided marketing consulting and support to some of the top speakers in the world.