There are many strategies that will help you generate leads and earn sales online. An often overlooked technique can help to steer traffic in your direction.
You can create a banner ad and link out to a lead capture page or sales page. A banner ad gets attention because it is visual. People are accustomed to clicking on ads. If they connect with the message, they may be motivated to take action. By the way, it’s a good idea to include branding elements and your value proposition in the ad. There is a value to your audience seeing the ad whether they take action or not.
By being bombarded with advertising banners and other messages for so long many people no longer see ads and so you need to do your research and apply a few basic principles to get their attention and to stand out from the crowd. Colors, patterns, fonts, and word choices all play a huge role in engaging visitors and getting them to click through to your offer.
Examine competitors who are doing well to see which colors, shapes, sizes, and placements they are using and learn from their ads. Keep your banner design simple and make the call to action very clear. Every element you add to the ad is a potential distraction.
Also, be aware of how your color choice and word choice coupled with the ad placement can have an impact on a visitor’s opinion of your site. By applying these principles, you will increase the likelihood people will click on your banner ad.
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