How do you get people talking online about your product, service or program?
As a small business owner, you need to leverage every resource you have available to create buzz online.
First, consider that you should not try to create buzz too often. You can wear out your audience with constant hype. It is best to build buzz during a marketing cycle and then let things return to normal.
This is especially true on social media sites. People tire of constant hype and will “unlike” your business page or unfriend you on Facebook. Or they will unfollow you on Twitter.
Teasers Encourage Curiosity
A teaser often works best at the beginning of a marketing campaign as a way to signal something cool is coming.
It may stimulate interest with people asking what you are going to share. You are building anticipation.
The movie industry does this well. When they are first announcing a movie, they will often release short trailers that serve as teasers. They will often reveal some mysterious details without context. It can cause a stir in fan communities as people try to interpret what they just saw. Star Wars does this really well.
Methods to Release Teasers
You can do this on a website through the use of banner ads which build interest and anticipation.
You can accomplish this through email by announcing something that is coming soon.
You can also follow the concept of a movie trailer and release a video.
Build Anticipation with a Teaser
The traditional Product Launch Model relies heavily on the use of video to build interest and anticipation for the launch.
A teaser should focus on the needs of audience. What problem are they trying to solve. You can call attention to this need in your marketing without revealing the product you are offering.
In a future post, I will share some examples of ways to create teasers. So, check back soon for details.
Online Marketing and Social Media Trainer