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Apr 19

Speaker Marketing Tips: Developing a Bundle


So, you are a public speaker. What do you have to offer potential clients?

As a speaker, you have an amazing array of options.

All you have to do is utilize your creativity. Are you a creative person?

Simply tap into your creativity and create something you can monetize.

Let me share a little secret with you. If you want to make more money as a public speaker, then you need to create bundled products.

What is a bundle? A bundle is simply a package of components.

What is a component? A component is an individual information product.

Let’s look at some examples of information products:

  • Audio program
  • Ebook
  • Checklist
  • Online video series
  • Articles
  • Templates
  • Special Report
  • Audio interview

By the way, you can also include services in your product bundle including coaching sessions and done for you services.

The key to a successful bundle is having a package of components that are aligned together to deliver value for your audience.

A bundle should also have a compelling title. Your audience should have a desire to own your product and like to call it by title. The title should ideally be short and catchy.

Another important aspect of a bundle is developing a brand. A brand has to do with the look and feel of your product. Your product needs a brand that is memorable and desirable.

Here are 5 Challenges to Creating a Bundle:

1. Can’t come up with an overall theme for your product bundle

You need a big idea for a bundle. It needs to be something that meets both a want and need of your prospective clients.

There needs to be some sex appeal for your topic. It needs to capture their attention and create desire.

2. Cannot select the right components for a compelling bundle offer

There may seem to be an endless array of products and services that could be included in a bundle. This endless series of components often shuts down the process. The question becomes how to move past this overwhelm and confusion.

3. Don’t know how to price the bundle

Pricing is always a sticking point. Trying to price your product so it is competitive but also feels like a value for your audience is important. This also factors in to your choice of products to include.

4. Don’t know how to market the bundled offer

Even if you get the bundle created, you still have the marketing and sales of your product to consider. This often leads people into a state of overwhelm.

How do you proceed so you inform your audience of your bundled offer and actually generate sales?

5. Feeling stuck and not able to make progress

Everywhere in this process are potential pitfalls and obstacles to overcome to actually reach completion.

There are many speakers who attempt to create bundled product offers. And there are very few who actually make it all the way through the process and actually earn sales.

The reward is worth the effort if you can reach the point of monetizing your product. It is a learning process and one that is worth it.

By the way, bundled products create leverage in many ways for you. For example, you can always bonus or comp someone with a bundled product as an incentive for a high-end program.

Please Comment Below:

Are you thinking about creating a bundled product? If so, what topic? Please share below.

Rick Cooper
Online Marketing and Social Media Trainer

About the author

Rick Cooper

5 comments

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  1. Fay

    That makes sense. A comprehensive package that includes a variety of services. That is something I need to do. I offer coaching and speaking on relationships, managing stress and having a positive mindset. I’ve kinda been thinking about going with the theme of banking–having more deposits than withdrawals to keep a healthy balance but having got it all figured out yet. Then I could have all my trainings under that one theme. Thanks for the thoughts.

    1. Rick Cooper

      You’re welcome Fay! I like your strategy of focus around banking. It’s reminds of Stephen Covey’s principle of the Emotional Bank Account.

  2. Gail

    Great info, thanks, Rick. For this reason I’m in the process of creating a book out of my blog posts. I need something to offer when I go out to speak. Thanks again.

  3. Susan Joy Schleef

    Interesting idea, Rick. I usually think about creating a whole, larger information product – even if it is made up of repurposed smaller components. I don’t usually think about creating a bundle. But that is what I’m doing for bonus material to offer people who purchase my book that will be published in a few weeks. Because the book coveres several sub-topics related to neuromarketing and content marketing, I’ve put together a bundle of e-books, videos, checklists, and other materials that I had already created in the past which I think will give my readers some additional information about the topics discussed in the book.

  4. Kim Eldredge - New Frontier Books

    I think your #2 tip is the most critical – that bundle needs to make sense AS a bundle!

    I’ve been offered bundles before where it seemed like the marketer just pulled all the crap off his shelf, bundled it, and told me I was getting a deal. But the REALITY was – there were MAYBE one or two things that I wanted (i.e. went together) and the rest was just fluff!

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