So, you are a public speaker. What do you have to offer potential clients?
As a speaker, you have an amazing array of options.
All you have to do is utilize your creativity. Are you a creative person?
Simply tap into your creativity and create something you can monetize.
Let me share a little secret with you. If you want to make more money as a public speaker, then you need to create bundled products.
What is a bundle? A bundle is simply a package of components.
What is a component? A component is an individual information product.
Let’s look at some examples of information products:
- Audio program
- Online video series
- Special Report
- Audio interview
By the way, you can also include services in your product bundle including coaching sessions and done for you services.
The key to a successful bundle is having a package of components that are aligned together to deliver value for your audience.
A bundle should also have a compelling title. Your audience should have a desire to own your product and like to call it by title. The title should ideally be short and catchy.
Another important aspect of a bundle is developing a brand. A brand has to do with the look and feel of your product. Your product needs a brand that is memorable and desirable.
Here are 5 Challenges to Creating a Bundle:
1. Can’t come up with an overall theme for your product bundle
You need a big idea for a bundle. It needs to be something that meets both a want and need of your prospective clients.
There needs to be some sex appeal for your topic. It needs to capture their attention and create desire.
2. Cannot select the right components for a compelling bundle offer
There may seem to be an endless array of products and services that could be included in a bundle. This endless series of components often shuts down the process. The question becomes how to move past this overwhelm and confusion.
3. Don’t know how to price the bundle
Pricing is always a sticking point. Trying to price your product so it is competitive but also feels like a value for your audience is important. This also factors in to your choice of products to include.
4. Don’t know how to market the bundled offer
Even if you get the bundle created, you still have the marketing and sales of your product to consider. This often leads people into a state of overwhelm.
How do you proceed so you inform your audience of your bundled offer and actually generate sales?
5. Feeling stuck and not able to make progress
Everywhere in this process are potential pitfalls and obstacles to overcome to actually reach completion.
There are many speakers who attempt to create bundled product offers. And there are very few who actually make it all the way through the process and actually earn sales.
The reward is worth the effort if you can reach the point of monetizing your product. It is a learning process and one that is worth it.
By the way, bundled products create leverage in many ways for you. For example, you can always bonus or comp someone with a bundled product as an incentive for a high-end program.
Please Comment Below:
Are you thinking about creating a bundled product? If so, what topic? Please share below.
Online Marketing and Social Media Trainer