Mar 24

Develop a Social Media Marketing Program

Social Media Marketing Community
Are you wondering how to leverage social media in your marketing efforts? Do you currently just wander from site to site adding a little value here and a little value there? It’s time to develop a Social Media Marketing Program.

Lee Odden posted on Blog Business Consulting compares and contrasts a traditional direct mail campaign against a social media marketing program. Lee says,

“With social media marketing, there is an assumption that there is already involvement with the social communities involved – profile(s), network of friends, content submission, voting and participation. That’s the big mistake most marketers make when trying to promote products and services on the social web. They’ll create an account on a social media site, put up some content and expect the social media world to be their oyster without having built a network first.”

Leverage Social Media in Your Business!

Lee offers 11 specific strategies to include in your social media marketing program. For example, he writes, “Reach out to influentials on a one to one basis, recognizing them for sharing their opinion, explaining the offer and your goals – ask them to join in in spreading the good word. Explain what’s in it for them and what’s in it for the community.”

What can you do to leverage social media in your business? What can you do to create more value for your network. Take a step back and develop a social media marketing program.

Rick Cooper
Online Marketing and Social Media Trainer

Rick Cooper

Rick is an Author, Speaker, and Coach. He is author of Seize your Opportunities, Marketing Magic, and Extreme Excellence. Rick works with small business owners who want to generate more leads online and increase sales on the internet.He specializes in working with Coaches, Speakers, and Experts. He helps them leverage their expertise to attract clients online. He has provided marketing consulting and support to some of the top speakers in the world.