I want to share an advanced strategy with you.
Every year, small business owners decide to start recording videos to post online.
It’s a great strategy. It will help to build trust and rapport. Videos can help to generate leads.
One day, I was talking to one of my clients who is a Sales Coach. He decided to create a series of 52 videos to offer online. It’s an ambitious strategy. It’s not for everyone.
Setting a goal to record videos will help motivate you to take action.
Don’t worry about trying to record 52 videos though.
Why not create a series of 7 online videos?
A video series can be designed for lead generation or to sell a product.
You can set up a Lead Capture Page for people to opt in to receive the video series.
When people opt in, you can subscribe them automatically to an autoresponder series.
This is a great strategy to create leverage.
As I said, it is an advanced strategy. Not everyone is ready to implement it.
But, it might be something that would be good for you to implement in the next 6 months.
Sometimes, you have to take on a more advanced strategy. You will learn a lot from the process.
Stretch yourself and you will grow.
Here are 4 tips to create a Video Marketing Campaign:
1) Remember that you don’t have to accomplish everything in one video
Think about your outcomes for the video series. What do you want to accomplish?
Then, set individual outcomes for each video in the campaign.
The first video might simply have a goal to build trust and rapport with your audience, deliver value and encourage them to watch the rest of the videos as you send them.
2) Record the videos as you go
You don’t have to record all of the videos at once.
If you have a short series, then it might make sense to record them all at once. If you have a lot of videos to create, then record them one or two at a time.
3) Don’t worry about making a perfect video
Many business owners have an intention to create videos and stop short of uploading a video because they are not satisfied with how they look or what they said. Get over it! Record a video and publish it online!
You are who you are. You have a message to share with the world. Focus on the value you will deliver. Take action to record your video and then publish it online.
4) Structure the sequence of videos to build toward your end goal
Have a plan for where you want to lead people. You can lead people to your end goal in multiple ways.
If your goal is to sell a product, then refer back to the product at the end of each video. Remember, repetition helps to reinforce your message.
Would you like to leverage video in your business more effectively?
Then, take time to make a plan to create a Video Marketing Campaign.
Make it happen!
Rick Cooper
Online Marketing and Social Media Trainer
Photo Credit: http://www.rgbstock.com/photo/mkjRdp2/Domino
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