Apr 26

How to Create Engagement on Facebook Using Questions

There is a value in creating engagement with members of your social network.

Why is it important to create engagement? It’s just like meeting people in person. You will learn a lot more if you talk instead of just staring at each other.

There is an art in having conversations offline. And there is an art in having conversations online.

You can have conversations in Facebook Groups, on Facebook Pages and on your personal Facebook Wall.

My personal favorite way to have conversations is on my wall. I have an intention of creating conversations.

One of the best ways to stimulate conversations is through the use of questions.

Here are 4 Types of Questions you can Ask on Facebook:

1. Yes/No Questions

When asking questions, think about your audience and what they will respond to. You will learn by experimenting.

And remember that you need to train your audience to respond to you.

Yes/no questions are easy to ask.

Tweet: One of the best ways to stimulate online conversations is through the use of questions. https://ctt.ec/2HwoG+ via @RickCooper


Do you like chocolate ice cream?

Do you have a website?

2. Either/Or Questions

One of the keys to asking a good question is to make it quick and easy for people to respond.

Another great technique is the either/or question.


Chocolate or Vanilla?

Apple or Orange?

East Coast or West Coast?

Mac or PC?

3. Would You Rather Questions

Questions can be fun to answer. Some of your questions may fall flat and get no response. Other questions may spark a vigorous debate.

In general, discussion is good except where people begin to bicker and attack each other. You are responsible for making sure people play nice on your page.

“Would you Rather” questions can start some great conversations.


Would you rather skydive or fly on a hot air balloon?

Would you rather be 3 inches taller or 3 years younger?

4. Open ended questions

It’s okay to ask questions from time to time that require a little more thought. You can craft questions that really get people thinking.

Open-ended questions give you a lot of flexibility.

You can ask questions that speak to people’s preferences or you can ask questions that are hypothetical and abstract.


What is your favorite vacation spot?

Would you like to live in a world where there were no nuclear weapons?

Ask Away

These are just a few examples of the types of questions you can ask.

The biggest challenge In asking questions is simply coming up with questions to ask.

So, what do you say? Are you willing to give it a shot?


Come up with a question and post it below!

Rick Cooper
Online Marketing and Social Media Trainer


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  1. I like the open ended questions. They promote conversation. Conversation builds rapport.

    • Lori on April 26, 2017 at 2:22 pm

    Excellent article Rick! People respond to different types of questions, and so it is good to give people options.

    Thank you!

  2. Questions ARE a great way to build engagement. One that I often forget to use…

    Do you recommend just typing them in (text only) or ALSO providing a graphic? If there’s a graphic is IT the question or a picture that represents the question?

    • Fay on May 3, 2017 at 4:23 am

    I would like to hear the response to Kim’s question too. Should the graphic be the question? I’ve heard that it’s important to get engagement and conversations but I’ve never done it. So, this is a good reminder. I see others doing it and some do it with really unique questions. Thanks for the reminder.

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