Many years ago, I learned a valuable principle that I follow to this day. It is simple and yet it’s powerful. It is based on the fact that people do business with people they know, like and trust.
So, how do you build trust and rapport? By implementing this simple principle: Focus on adding value.
What is value? If you want to provide value, you need to start by understanding what your clients need.
Listen to your clients. Ask questions. Survey them. And then give them what they want.
Social media is a great medium for sharing information and adding value. Just remember that social networking is a tool for communication and dialogue.
Add value and be patient. Post messages that are inspirational and motivational. Develop long term relationships that will bear fruit.
I have been saying for years that it takes 7 points of contact before people remember who you are and what you do. Marketing Expert Katrina Sawa recently said that it now takes up to 28 points of contact to make a long term impression. In this age of overload and overwhelm, it takes more effort to break through with your message and have an impact.
Take time to develop relationships online. It’s worth the effort!
2 comments
Great post,thanks,That is what I really want to know.
Good post, and a reminder that the relationship brings the result. Getting to the heart of the needs is so important.
Thanks Rick!