Do you have a niche market? Have you clearly defined who you’re trying to reach?
I enjoy talking to people who are trying to get clear on who they want to serve. Many entrepreneurs have not taken enough time to really define their niche market. And instead, their message doesn’t really communicate effectively to anyone in particular. Coaches, speakers and experts need to get very clear about their ideal clients in order to attract them.
Here are three quick ideas to help you define your niche market:
Who do you serve?
Get clear about your ideal client. Think about who you want to serve. What are the demographics of your ideal client? What is their gender? How old are they? What are they interested in? What challenges do they struggle with?
Get Clear About Your Ideal Client!
What problems do you solve?
Are you an expert? Do you specialize in solving a particular problem? Do you offer specific solutions to people’s problems? What type of problems do you enjoy solving?
Think of one person who is your perfect client.
One of the best exercises is to envision one person who best symbolizes your ideal client. Get very clear about what that person looks like and acts like. How do they dress? What is their attitude? What are they trying to accomplish? Now, when you sit down to write an email message to your list, think of that person!
Online Marketing and Social Media Trainer