Category: Social Media

How to Play a Bigger Game on Social Media

One of the challenges that small business owners face is that even once they learn how to interact on social media, they often resist posting. Create Awareness and Attract Clients Something causes them to hold back and play small. The problem is that is if you don’t post anything, you just disappear from the social …

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Use Graphics on Social Media to Create Engagement and Attract Clients

Live-streaming video is all the rage right now. And the fact of the matter is that many people will not take the time to watch a 15 minute Facebook Live broadcast. Images Grab Attention They will, however, take 15 seconds to look at a graphic posted on social media. And they might like, comment and …

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Making Social Media Graphics

I love tapping into my creativity. Sometimes I challenge myself in order to keep me on my toes. For example, just recently, I emailed clients in my Social Media and Online Networking Mastery Program and offered to create a social media graphic for them at no charge. I normally charge for this service. According to …

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Visual Content for Social Media Posts

How effectively are you using visual content on the internet? I had the opportunity to appear on Creative Marketing TV, hosted by Susan Joy Schleef. We talked about the importance of creating visual content to include in your social media posts. Here is a quick excerpt from the interview. Watch the video now… Want to …

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Tips to Optimize your LinkedIn Profile

Are you using LinkedIn much? It’s one of the best social media networks for reaching business owners. One of the reasons people aren’t more active on LinkedIn is because they are confused about how to find and interact with people. Use LinkedIn Groups to Attract People to your Profile It’s simple. You can find people …

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Your Social Media Game Plan

Planning is thought before action. In order to leverage social media effectively, you need a game plan. What is a game plan? It is a written document which will guide your efforts on social media. Here’s what you should include in your game plan: 1. Your message 2. How many posts to publish every day …

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How to Build your LinkedIn Network Now

Are you interested in growing a powerful network of influencers on LinkedIn? Or do you simply want to reach more of your ideal clients? Either way, watch my video for tips to connect with more people on LinkedIn. The video above was recorded live on Periscope. Click here to visit my Periscope page online. Rick …

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How to Use Twitter to Have Conversations with People

Facebook is pretty intuitive when it comes to having conversations with people. On the other hand, Twitter is a little less so. Let me share a few tips on how to have conversations with people using Twitter. First, why should you? There are a lot of people on Twitter. You can post a tweet and …

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Rick Cooper Interviews Legendary Sales Trainer Ben Gay III

I had the pleasure of interviewing Ben Gay III, author of The Closers series of books. We discussed sales strategies. Ben has an amazing history. Ben worked with Napoleon Hill, Zig Ziglar, Earl Nightingale and many of the most famous authors and speakers in the personal development field. On the audio recording, Ben also interviewed …

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Rick Cooper Interview on Creative Marketing TV with Susan Joy Schleef

Social Media offers an overwhelming number of options. Do you have a plan for how to leverage social media? Watch my recent interview on Creative Marketing TV. Susan Joy Schleef, host of the show, asked me about the importance of creating a social media plan. Click below to watch the video: