We’re almost at the end of the year and it’s time to start planning for 2015. Have you started your sales and marketing plan for the New Year yet? I’ve got an amazing opportunity you don’t want to miss! Introducing my Mentor Eric Lofholm… Eric Lofholm, is one of the top sales trainers in the …
Category: Marketing
Oct 09
The Importance of Certainty in your Business
I talk to business owners all the time. And there’s one factor that separates successful business owners from others. It is certainty. Successful business owners are certain about their success. They believe in themselves and the decisions they make. They are optimistic and focused on taking actions to move their business forward. On the other …
Jul 27
Insider Secrets to Get Publicity
Marketing, advertising, promotion and publicity are all methods to create visibility and get your message out there. It’s a common mistake for small business owners to focus on one area and miss out on other opportunities. One of the least understood methods to generate visibility is through publicity. What’s confusing for most people is that …
Jul 15
How to Influence People Through Public Speaking
Do you have a message to share with the world? Would you like to use public speaking to attract new clients? As a speaker, I seek out opportunities to speak to groups about online marketing and social media. For the last few years, I have attended meetings of theSacramento Speakers Network. This is an amazing …
Jun 12
How to Use Videos to Educate Potential Customers
There are many marketing strategies you can implement that create visibility online. One of the simplest strategies to implement that business owners often resist is to create videos. I want to share with you a powerful reason to create a video. You can educate potential customers and clients through this video. This is a great …
Apr 29
Why You Need to Create an Information Product
In today’s environment, online marketing is a critical component to achieve small business success. You need to generate leads and earn sales online. You need a free offer available on a Lead Capture Page. You need sales pages to give people an opportunity to buy your products and services. And you need to a method …
Apr 22
Tips to Automate your Marketing
The fact is that many small business owners are so busy just trying to get by that they do not consistently pursue their marketing. That’s a mistake. It takes time to build momentum. And when you build momentum, you don’t want to lose it. But, how do you stay on top of your marketing when …
Mar 12
Build Brand Awareness through Social Media
You’re investing a lot of time on social media, but are you creating leverage through social sharing? Post, monitor and engage. These are the techniques that help to drive interaction, add friends and get results. You also have an opportunity to create awareness for your business. Create Branded Images You can create images to post …
Jun 29
Sharing Content to Demonstrate your Expertise
When you declare yourself an expert, the next step is to begin creating content. Experts are knowledgeable. They have information and want to share it with others. Some of the more advanced marketing strategies all depend on having content. Public speaking, teleseminars, webinars and information products all depend on having great content to be effective. …
May 04
Launch a Marketing Campaign
I love marketing. And one of my favorite aspects of marketing is the ability to create a campaign. What is a marketing campaign? In essence, it’s a project with a goal. There is a start and an end. You track your results and compare them to your goals. Here are a few examples of marketing …
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