Oct 14
Are you taking enough action to get visitors to your website? Improving your online marketing results starts with taking frequent action to create content and post it on the internet. Every time you post something on the internet, be sure to include a link back to your site. And don’t just include a link to …
Mar 22
People often ask me what is a good strategy to position them as an expert online. There are many strategies that will do this. One of the fastest and easiest is to simply write an article. An article is about 400 to 600 words. You should focus on one topic and keep it simple. I …
Aug 28
I love sales and marketing. It’s one of my passions in life. And I love sharing ideas with people to provide an opportunity to experience a transformation that can improve their results. I learned an idea from my mentor Eric Lofholm a few years ago that sums up this sentiment. He said educate first before …
May 22
Social media allows you to create a community online. Position yourself as an expert and you will attract people to you. People are drawn to experts. They seek knowledge and enlightenment. They want answers. And they’re excited to be around people who are up to big things. There are several ways to build a community …
Mar 28
What are you doing to leverage the knowledge you have to grow your business? You have a unique skill set and information that other people want to know. Are you really using that information strategically? There are many ways that you can use the information in your head to communicate and educate clients and prospects. …
Feb 21
One of the common challenges facing most businesses, and particularly professional services businesses, is to find clients. A cost effective and simple strategy you can use to find clients is to leverage the power of the internet. What is the most effective way you have found so far to get clients? Select this one strategy …
Nov 08
Copywriting is an art as much as it is a science. It takes commitment and creativity to craft copy that will engage your reader. You need to know who you’re speaking to and what their needs are. One of the most important elements of any copy is the headline. And whether you are writing a …
Nov 05
One of the challenges most bloggers face is what to write about on their blog. Internet expert Joel Comm writes about this subject on his blog. In his post, “How to Decide What to Write About,” Joel states: “People are always search for how-to do this or that. Just go to Google and search for …
Oct 17
While print media coverage can have a long life, radio interviews can help you communicate a message and develop trust and rapport with a large audience. The media loves people that can communicate a clear message quickly and easily with a little personality. 1. Select your message To get an interview on the radio, you …
Jun 10
One of the best attraction marketing strategies available is to get publicity. You can increase your visibility by getting coverage from the media. It’s not an easy task, but if you have a timely message, you can do it. After you develop a publicity strategy and a plan, the first step to get publicity is …
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