Keys to Attract Clients

Keys to Attract ClientsHow do you attract clients? Good question! First, I strongly believe that you need to identify your ideal clients. Too many entrepreneurs have not taken the time to identify who is their best client. This results in the "Everyone is a great client for me" Syndrome. This comes from a place of scarcity. If you feel like narrowing your market will reduce the number of people you can work with, you’re wrong. By focusing your efforts, you will be able to reach more people with a more effective message.

Here are several keys to attract clients:

Key #1: Identify Your Ideal Clients

The first step is to simply identify who your ideal clients are. Your ideal clients may be your existing clients. That would make it very easy to find more clients like them. Otherwise, it’s going to take some time to identify who else would be ideal for you.

Key #2: Find Your Ideal Clients

Once you know who your ideal clients are, you can turn your attention to finding them. There are many strategies to find your ideal clients, both online and offline. Some strategies may be free, others may require some investment.

Key #3: Communicate with your Ideal Clients

One of the most important keys to marketing your business is to develop a compelling message. Your message can be used on your website, in email, direct mail, marketing collateral, social media, etc. The point is that you take time to develop a message that speaks to your market, to your ideal clients.

One of the most important keys to marketing your business is to develop a compelling message

In a recent speech to the American Marketing Association, I talked about niche marketing strategies that small businesses can use to attract clients. Niche marketing focuses on identifying a clear target market often combined with serving an unfulfilled need.

Rick Cooper
Online Marketing and Social Media Trainer

Janice Jordan is Guest on May 28th Attracting Ideal Clients Radio Show

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Join us on May 28th for the next Episode of Attracting Ideal Clients, on BlogTalkRadio. We’ll be talking about Networking to Find Clients.

Joining us live is our special guest, Janice Jordan, Founder of the Referral Network.

Attracting Ideal Clients
Radio Show on BlogTalkRadio
Episode 6: May 28th at 3pm Pacific / 5pm Central / 6pm Eastern
Tune in: http://www.blogtalkradio.com/thepdapro

You can listen to the broadcast live at http://www.blogtalkradio.com/thepdapro. You can call in live at (646) 478-4558 and participate on the show. You can also listen the show archives at the above link.

You can subscribe to the podcast at http://feeds.feedburner.com/AttractingIdealClients.

About our Guest:
Janice Jordan
Janice has a degree in Accounting, many years of sales and marketing experience, training from various speakers including great training companies like Xerox and Val Pak. She has lived in Sacramento for 20 years and owned various businesses and worked with the community in many ways. Networking is her passion and she loves to meet new people and help them too.  She belongs to many chambers and networking groups including eWomen network and attends up to 30 networking events a month!

Rick Cooper
The Sales Results Expert
Business & Technology Coach

Tips to Craft an Effective Email Message

Here are a few quick tips on crafting email messages from Buzzoodle:

Email mistakes you may be making:

  • Email too short: If you are just replying to a question, you may be losing an opportunity to create a better relationship.  What could you send that demonstrates value and caring?
  • Email too long: If your email is too long, people will just skim it and get what they need.  Send the email with links that point to more information they might be interested in.

Click here for the rest of the tips.

Rick Cooper
Online Marketing and Social Media Trainer

Michelle Ulrich is Guest on May 21st Attracting Ideal Clients Radio Show

Michelle_ulrichJoin us on May 21st for the next Episode of Attracting Ideal Clients, on BlogTalkRadio. We’ll be talking about building an email list.

Joining us live is our special guest, Michelle Ulrich, Founder of The Virtual Nation and President of Michelle Ulrich & Associates. For more information on Michelle, read her bio.

Attracting Ideal Clients
Internet Radio Show
Episode 5: May 21st at 3pm Pacific / 5pm Central / 6pm Eastern
Tune in: http://www.blogtalkradio.com/thepdapro

You can listen to the broadcast live at http://www.blogtalkradio.com/thepdapro. You can call in live at (646) 478-4558 and participate on the show. You can also listen the show archives at the above link.

You can subscribe to the podcast at http://feeds.feedburner.com/AttractingIdealClients.

Rick Cooper
The Sales Results Expert
Business & Technology Coach

Demo Girl has Twitter Tips

Demo_girl Molly McDonald, Editor in Chief of Demo Girl, has some great suggestions on tools to use Twitter more effectively. Twitter is considered a micro-blog. If you have wanted to start a blog, but can’t get your head around it, this is a good place to start. Very simple and easy. It’s a great way to wade in.

Follow me on Twitter.

The Sales Results Expert now on Twitter

Twitter
Social media and social networking is one of the best ways to reach your ideal client. It’s a great way to stay in touch with people and get your message out there.

I belong to many social networks. You’ll find me on LinkedIn, Facebook, Marzar, MySpace, NowLive, BlogTalkRadio, Plaxo Pulse, Ryze and many others. I have now added Twitter to the list.

If you’re interested in following me on Twitter, here’s the link:
http://twitter.com/rickcooper

It’s a little strange to think that people are interested in paying attention to what you’re doing throughout the day. But, it’s a strange world.

You’ll also find Twitter Updates in the right column of this blog. Simply scroll down the page.

Thank You for Registering for The Entrepreneur Success – Expert Teleseminar

Thank You!

Thank you for registering for our monthly Entrepreneur Success – Expert Teleseminar. Below are the instructions for participating in the teleseminar:

Dial-In #: 1-218-486-1300
Bridge/PIN: 243027

Dial-in Details: This information may change each month, so let us know if you do not receive your email with the dial-in details, telephone number and bridge number/PIN.

NOTE:
Long distance charges may apply according to your long distance carrier.

Cell Phones: Please
do not use a cell phone. The interference is not very clear and can
also cause an echo. In addition, some long distance carriers have
recently blocked calls that were made to conferencing lines like ours.
We want to be sure you get on the call, get the best reception and are
able to mute yourself.

Background Noise: You
may not think background noises can be heard, but I can guarantee you,
we hear it all. I’ve heard people doing the dishes in the background,
dogs barking, kids crying, etc. We will ask that you mute yourself
during the call.

Upcoming Teleseminars: Check out our upcoming teleseminars,
we have lined up for the year. If you are interested in being a speaker
for the Expert Teleseminar Series in 2008, please let us know by sending
an email to Rick@ThePDApro.com.

Thank You for Joining Me!

Rick S. Cooper, MBA
The Sales Results Expert
Business & Technology Coach

Niche Marketing Speech to American Marketing Association

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One of the keys to attracting your ideal clients is to select a niche market. I’m delivering a speech on May 14th to the American Marketing Association titled Niche Marketing: Stake Your Claim to Profitable Market Segments.

How do you identify a profitable market niche for your business? What strategies can you use to position and differentiate your brand? How can you adjust your marketing message to appeal to a niche? I’ll answer these questions and more when I talk to the American Marketing Association.

To book Rick for a conference or event, visit the Speaking section of our website.

Reaching your Ideal Clients

Hand Reaching
Once you identify your ideal clients, it becomes much easier to actually find them. Instead of thinking everyone is your ideal client, you can be selective.

Make your Message Meaningful
There are many places you can find your ideal clients. You can meet them in person at events. You can connect with them online through social networks. And you can join online discussion groups.

There are also many ways you can promote and then attract your ideal clients. Make your message meaningful to your ideal clients and it will get their attention.

Rick Cooper

Online Marketing and Social Media Trainer

Success Strategies Call Archives

Presents…

The Entrepreneur Success – Expert Teleseminar

Topic: Powerful Strategies to Increase your Sales Results

with Sales Expert John Marshall

FREE Teleseminar
Tuesday, August 5th, 2008
6pm Pacific / 8pm Central / 9pm Eastern

Are you earning the income you want? Do you want more clients? Join us on August 5th and learn strategies to increase your sales results.

Who Should Attend: This Expert Teleseminar Series is focused on serving the needs of entrepreneurs, especially home-based solo-preneurs.

Powerful Strategies to Increase your Sales Results
(August 5th Teleseminar)

What You Should Expect from Participating in this Teleseminar:

  • How to increase your sales performance
  • Success characteristics of sales superstars
  • Developing a sales success mindset
  • Tips to generate more leads

Teleseminar Format:

This teleseminar is hosted by Rick Cooper, The Sales Results Expert. Rick interviews guest experts one-on-one during the call in a Q&A format. Rick will invite experts to share more details about their services at the end of the call. After that, the call will be opened to questions from the audience.

John Marshall, Founder of Results Driven Selling
:John3

John Marshall is President of Results Driven Selling, a sales and business coaching company he started over 4 years ago.
He started the company because he’s passionate about teaching, coaching and seeing individuals achieve the results they deserve.
His focus is helping single entrepreneurs, small businesses and those in a sales role to be more creative and effective, even though they are ‘reluctant sellers.’ As reluctant sellers, they have been thrust into a sales role, and although they enjoy their business, they are not comfortable selling.
At Results Driven Selling, John helps clients’ become more confident, comfortable and successful in a sales role. The coaching and training he teaches is easy to understand, easy to execute and gets clients’ results.
He’s  worked with industries that include Professional Services, Financial Services, Realtors, Hospitality, I.T., and Manufacturing.
In addition to a business degree in Marketing, John has worked in Canada and Internationally, and has always been a top producer.
Results Driven Selling is based in Seattle, and works throughout the US and Canada.

Sign Up Today

Sign up below and receive your invitation to attend this complimentary teleseminar that will help you attract clients and grow your business.

FREE Teleseminar!
August 5th

Sign Up

Rick S. Cooper, MBA
The Sales Results Expert
Business & Technology Coach

P.S.

Read our new blog, Attracting Idea Clients. And stay tuned for our new Attracting Ideal Clients internet radio show!


Web 2.0 Strategies to Attract Clients!!!

with Web 2.0 Expert Chris Muccio

FREE Audio File (Archive)

We’re sure that everyone has either heard of or has used YouTube,
MySpace, Facebook, LinkedIn, Flickr, Blogging, Twitter amongst hundreds
more of these Web 2.0/Social Media sites.  The question we have for
you, is do you know how to use these sites to GROW your business,
generate more traffic and enhance your credibility?   If you don’t, we
bet that your competition has.

Take for instance, this recent headline in Business Week screamed “Social Media Will Change Your Business, Catch up…or Catch you later”.
If it is important to you to be aware of how the market is changing and
what strategies you should be addressing, then you need to be part of
this webinar!

On Tuesday, May 6th at 6pm Pacific/9pm Eastern,
Chris Muccio is going to discuss this exploding trend known as Web 2.0.
He will highlight a variety of strategies and tactics that will provide
attendees with significant tips to leverage the power of Web 2.0 and
most importantly, do it a way that literally let’s you squeeze in a
25th hour in the day!

Who Should Attend: This Expert Teleseminar Series is focused
on serving the needs of small business owners and especially home-based
service professionals including coaches, consultants, virtual
assistants, professional organizers and speakers.

Web 2.0 Strategies to Attract Clients!!!

(May 6th Teleseminar)

What You Should Expect from Participating in this Teleseminar:

  • Learn how Web 2.0 & Social Media can immediately impact the way you market your business
  • Understand what you should be doing to create your own Social Media Optimization Plan (SMO)
  • Have Fun learning about something that is new, cutting edge, and will open up a whole new world of interaction for you to:

o       Increase communication with your clients

o       Generate more Web Traffic

o       Build up your Lists

o       Increase your Credibility

o       Listen to Tips that you can immediately implement in your SMO

All of which leads to increasing the profitability of your business!

Teleseminar Format:

This teleseminar is hosted by Rick Cooper, The Sales Results Expert.
Rick interviews guest experts one-on-one during the call in a Q&A
format. Rick will invite experts to share more details about their
services at the end of the call. After that, the call will be opened to
questions from the audience.

Chris Muccio, CFO Strategist
:
Chris_muccioChris
Muccio is the CFO Strategist. He is an award-winning entrepreneur who
draws upon insightful experiences from his successful career in
Corporate America to guide emerging businesses on the most effective
strategies to uncover profit and growth opportunities, create rapid and
sustainable results and minimize the overwhelm factors that challenge
many entrepreneurs.

Chris has been tapping into cutting edge
technologies going all the way back to his time in business school,
where he was named a Matherly Scholar which is the highest honor
awarded by the MBA Program. He has successfully used them in a variety
of roles as senior management for billion dollar global companies. In
addition, he’s led projects across 5 continents, hosted numerous
seminars and training sessions in the US, Europe and Asia and is
currently working on co-authoring a book on Business Growth Via Social
Media.  His blog, www.CFOStrategist.com , provides information and
strategies for business leaders who are looking to grow their
businesses.

Sign Up Today

Sign up below and receive your invitation to attend this
complimentary teleseminar that will help you attract clients and grow
your business.

Get the FREE Audio Now

Sign_up_2

Rick S. Cooper, MBA
The Sales Results Expert
Business & Technology Coach

P.S.

Read our new blog, Attracting Idea Clients. And stay tuned for our new Attracting Ideal Clients internet radio show!