Email marketing is one of the most cost effective strategies to communicate your message to prospective clients. Building a permission based email list is a great strategy to leverage the internet.
You can create short text based email messages or very professional, graphic laden messages. There are benefits to each.
Here are some quick tips to make your email messages more effective:
1. Develop a communication schedule
When you first get started, you can skip this step. But, the more messages you send, the more it becomes necessary to schedule your email communications so you don’t over-market to your list.
Use a word processing file or a spreadsheet to list the days of the month, your target audience and the message. Then, make a note when you email the message.
2. Write compelling email messages
Many of the top internet marketers use short text email messages to market their products online with great results. You can use the same strategy.
Send Email Messages Consistently to your List!
You can also use an email marketing tool like Constant Contact to send professional looking email messages. Keep your messages simple and send them consistently. The more complex the email, the harder it is to maintain over time. If you create an ezine, don’t add make it too long. Keep it simple and people will be more likely to read it.
3. Include a strong call to action
The purpose of a promotional email message is to drive traffic to a web page. Don’t worry about making the sale. Just get the click. Keep the copy short and compelling and then lead your prospect to a website.
4. Schedule messages for maximum response
When you send a message may be as important as what’s in the message. Most people receive too many email messages and don’t open all the messages they receive. You need to time your message to go out when you expect people to read it. Some people think Tuesday is a great day to send messages. People are caught from their Monday email and might be more likely to open a message with a compelling subject line.
One of the most important elements for having someone open an email message is the subject line. Make the subject line interesting and enticing.
5. Track your results and make adjustments
Marketing is an art as much as it is a science. If you want to increase your results, you will need to track your results and make adjustments along the way.
Many of the top marketers in the world use email to generate sales online. You can use email marketing to grow your business. You can use it to develop trust and rapport, offer special discounts and generate sales online.
Rick Cooper
The Attraction Marketing Expert
Sales and Marketing Success Coach
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