Oct 14

Article Marketing Strategies to Increase Your Visibility

Are you taking enough action to get visitors to your website?

Improving your online marketing results starts with taking frequent action to create content and post it on the internet. Every time you post something on the internet, be sure to include a link back to your site. And don’t just include a link to your home page, include links to other pages on your site.

One of the easiest tools to drive traffic back to your website is to write an article. When you write an article, it positions you as an expert. Articles help to develop trust and rapport with people online. And you can include a link back to your website, blog or lead capture page.

Here are 3 simple steps to start writing articles to increase your visibility:

1) Select a topic and title for your article

Make a list of potential topics and choose one. It doesn’t matter which you select. Just pick a topic and start writing. If you write one article a week for a year, you will have 52 articles. So just pick any article and get started.

Think about your ideal customers. What problems do they struggle with? What solutions are they looking for? Write an article that will appeal to your ideal customers and select a title that will attract them.

2) Create content and then repurpose it

Writing an article is just another form of creating content. There are many ways you can use content, from posting it online for Search Engine Optimization (SEO) to creating an Information Product to sell. Remember that you can repurpose content. In other words, you can take content in one form and turn it into something else.

For example, you can turn a short blog post into a longer article by expanding on the subject. You can also split an article into two blog posts.

Make a habit of creating content. Set goals and write every week.

3) Publish your article online

Once you finish an article, publish it online. There are article directories where you can post articles. You can sign up for a free account at http://ezinearticles.com. Submit your article to the site. It usually takes a few days to get approved. Post new content to the site. If you have published the article elsewhere, it may not be approved.

At the end of the article, include a short bio and a link to your site. Keep it to 3-4 sentences. This is sometimes called a byline or resource box.

Article marketing is a great strategy to increase your visibility online. It’s an easy way to get started in creating content you can leverage online.

Rick Cooper
Online Marketing and Social Media Trainer


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  1. Good points about article marketing. Each Thursday I have an article that is first published to my blog, which in turn automatically posts to my Facebook business page, then it’s submitted to Ezine Articles and 4 other sites.
    Then on Friday’s, I publish a tip or resource in my ezine, which gets posted to my blog the following Tuesday, and then automatically posts to my Facebook business page as well. At some point, I think it would be great fun to turn my ezine tips into quickie videos for YouTube, and maybe even put them all together in an ebook.

  2. I am a big believer in the double duty rule. Creating content that can be repackaged is a perfect example of this. I suggest to my coaching and consulting clients that they create an editorial calendar based on their marketing strategy – once we know the goals and timelines , e.g. promotion of certain products or services, or the cycles in their business, it is easy to plot out what topics can be written about. Great tips Rick.

  3. Rick – THANK YOU for reminding people the content need to be original and unique! Posting the same article on multiple sites does more harm than good!

  4. Question: Can repurposed content posted on other sites be rescheduled to come back to your own website again at an appropriate time later in the future? Say, 6 to 12 months down the road? Or is it equally harmful? I wonder if you, Rick, or if Jennifer Bourn can answer this question.

    Thank you for a great post Rick!

    Michele Jennae

  5. Great point Jennifer. Search engines don’t like to see the exact content on multiple sites. There is a term called article spinning which refers to the process of repurposing article content. Tread carefully. You can hire people to do this, but make sure the article still retains your own unique personality. It may be easier just to use one article to inspire another new article.

  6. Hi Rick. Your idea to write an article a week is right on. I have clients who tell me they don’t know what to write about! How can that be? They own a business and have nothing to say? So, once we brainstorm a little, it’s easy to come up with a list of topics and then break that down into specific articles. I sympathize with those who aren’t writers, so I suggest they record what they have to say on audio and then “pretty it up” when they transcribe into a written article.

    Often the working title gets changed after the article is written. Once I start writing, the article may take on a new life and I take a different twist on my original topic.

    A tip I like to suggest is to keep an index card box close by and when an idea comes to you, pull a blank card, write that topic idea down and stick it back in the box. Then when it’s time to write, grab your box, pull a card, and start writing!

    • V K on November 12, 2012 at 7:52 am

    Any variation in articles that keeps readers from getting bored is a good thing. Reader boredom is a danger that threatens even the best article marketing strategies. Article writers who have been churning out high-quality content for big audiences for years are still susceptible to losing bored readers. Falling into a long-term groove is dangerous even if the groove is a successful one.

  7. Thanks for the inspiration! I can’t commit to 1 article per week since I’m creating content in a lot of other formats right now. But I can do 1 per month and then use it to spin off into blog posts, videos, slideshows, “quote graphics” to share on Facebook and Pinterest, and maybe even turn some of them into infographics. I appreciated the comments – gave me an idea for how to schedule a routine for myself to manage all this!

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