Improving your online marketing results starts with taking frequent action to create content and post it on the internet. Every time you post something on the internet, be sure to include a link back to your site. And don’t just include a link to your home page, include links to other pages on your site.
One of the easiest tools to drive traffic back to your website is to write an article. When you write an article, it positions you as an expert. Articles help to develop trust and rapport with people online. And you can include a link back to your website, blog or lead capture page.
Here are 3 simple steps to start writing articles to increase your visibility:
1) Select a topic and title for your article
Make a list of potential topics and choose one. It doesn’t matter which you select. Just pick a topic and start writing. If you write one article a week for a year, you will have 52 articles. So just pick any article and get started.
Think about your ideal customers. What problems do they struggle with? What solutions are they looking for? Write an article that will appeal to your ideal customers and select a title that will attract them.
2) Create content and then repurpose it
Writing an article is just another form of creating content. There are many ways you can use content, from posting it online for Search Engine Optimization (SEO) to creating an Information Product to sell. Remember that you can repurpose content. In other words, you can take content in one form and turn it into something else.
For example, you can turn a short blog post into a longer article by expanding on the subject. You can also split an article into two blog posts.
Make a habit of creating content. Set goals and write every week.
3) Publish your article online
Once you finish an article, publish it online. There are article directories where you can post articles. You can sign up for a free account at http://ezinearticles.com. Submit your article to the site. It usually takes a few days to get approved. Post new content to the site. If you have published the article elsewhere, it may not be approved.
At the end of the article, include a short bio and a link to your site. Keep it to 3-4 sentences. This is sometimes called a byline or resource box.
Article marketing is a great strategy to increase your visibility online. It’s an easy way to get started in creating content you can leverage online.
Online Marketing and Social Media Trainer